Senior Lifecycle Marketing Manager

SQUIRE

4d • $145,000 - $165,000 • Remote

About The Position

SQUIRE’s Senior Customer Lifecycle Marketing Manager is a strategic operator responsible for driving customer lifetime value and product adoption through technical lifecycle orchestration and high-touch advocacy and loyalty programs. The role combines lifecycle automation in Customer.io with the strategy and execution of referral and creator initiatives in Ambassador.

Positioned at the intersection of Lifecycle, Community, and Product Marketing, this role helps shape strategic direction while executing programs that deepen brand affinity, increase feature adoption, and improve retention. The manager works closely with Product, CX, Data, Revenue Operations, Product Design & Engineering, and Customer Success to turn power users into active champions and ensure customers feel connected to SQUIRE. The work focuses on celebrating barbers and their businesses through programs that foster long-term customer relationships.

This is a full-time, US-remote position reporting to the Senior Director, Customer Growth & Engagement. The compensation range is $145,000–$165,000.

Requirements

• 5–8 years of experience in customer marketing, lifecycle marketing, or retention-focused roles; preferably in a B2B or B2B2C SaaS environment.
• Hands-on Customer.io expertise, including building complex workflows, using Liquid syntax, managing event-triggered data, and conducting quality assurance.
• Familiarity with AI tools and best practices for using AI in lifecycle marketing to scale personalization, content generation, and operational efficiency.
• Proven experience developing and managing programmatic advocacy channels such as referral engines, creator tracks, or ambassador networks at scale.
• Hands-on experience with CRM systems such as Salesforce, analytics tools, and behavioral insights to segment audiences and personalize touchpoints.
• Excellent written and verbal communication skills and ability to translate value into customer-centric narratives.
• Ability to balance high-level strategy with tactical execution, including presenting to leadership and building an email branch.

Nice To Haves

• Expertise with Ambassador software or similar tools.
• Understanding of the barbershop or service-based small-business space.
• Creative ability to balance structural lifecycle metrics with surprise-and-delight cultural moments.

Responsibilities

• Build, deploy, test, and optimize automated lifecycle journeys in Customer.io, including onboarding, cross-sell and upsell, at-risk intervention, churn reduction, and win-back programs.
• Execute communications for product and feature releases and one-off campaigns, including incident responses, operational updates, and event communications.
• Own the strategy and execution of SQUIRE’s Ambassador referral and creator programs, including program structure, incentives, promotion, and performance reporting.
• Run customer milestone campaigns, including booking-volume milestones, tenure celebrations, and awards.
• Systematize the collection of customer reviews, testimonials, and stories for go-to-market campaigns and the newsletter.
• Partner with Revenue Operations, Product Design & Engineering, and Customer Success to align communications, ensure data syncs for targeted segments, and drive measurable lifetime-value impact.
• Take on additional duties as assigned based on business needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed