Senior Lifecycle Marketing Manager
About The Position
As a Senior Lifecycle Marketing Manager, you’ll plan, run, and improve prospect lifecycle programs that turn early engagement into sales conversations and pipeline. The portfolio spans always-on nurture, campaign and event follow-up, and targeted plays for ABM accounts, industries, and competitive audiences. You’ll own programs end to end and work with Campaigns, ABM, Events, Field, Product Marketing, Marketing Ops, and Data. You’ll report to the Senior Manager, Lifecycle Marketing & Growth GTM, and work alongside a Staff Lifecycle Marketing Manager across the prospect portfolio, with focus areas shaped by your strengths. The Lifecycle Marketing team creates personalized, scalable programs to engage prospects, customers, and users at every stage of their journey. The team aims to showcase GitLab’s value, empower effective product use, and drive meaningful connections through touchpoints such as sales meetings, events, and webinars. The team owns the email channel and works at the intersection of data, creativity, and user experience. The role offers input into how GitLab builds and scales lifecycle programs as it grows investment in lifecycle marketing as a revenue driver.
Requirements
- 5+ years of experience in lifecycle, email, CRM, or growth marketing, ideally at a B2B SaaS technology company.
- Experience independently managing prospect nurtures, automated journeys, and integrated campaign follow-up from planning through optimization.
- Hands-on Marketo experience, including smart lists, segmentation, engagement programs, dynamic content, and automated workflows.
- Experience using email and funnel performance data to recommend and make improvements, not only to report results.
- Strong written communication, stakeholder management, and cross-functional coordination skills, with confidence bringing a point of view to partners.
- High attention to detail across audience logic, campaign setup, QA, localization, and reporting.
Nice To Haves
- Familiarity with HTML/CSS for email troubleshooting.
- Experience with ABM, enterprise IT or developer audiences, global campaigns, and Iterable.
Responsibilities
- Build and optimize automated nurture journeys and triggered emails, using segmentation and personalization to match each audience.
- Own programs from intake and planning through messaging, audience requirements, testing, QA, launch, and performance reviews.
- Plan follow-up for integrated campaigns, ABM initiatives, events, and webinars, and create targeted programs for priority accounts, industries, and competitive segments.
- Decide which prospects go to Sales, stay in nurture, or are excluded, and work with Marketing Ops on suppression, cadence, and routing requirements.
- Coordinate with Campaigns, ABM, Product Marketing, Content, Field, and regional teams on audiences, timing, messaging, and sales handoffs.
- Track performance against progression, MQL conversion, and pipeline, and run tests to improve results.
- Apply email best practices to copy, cadence, deliverability, and QA, and share learnings with the team.
Benefits
- Benefits to support health, finances, and well-being.
- Flexible Paid Time Off.
- Team Member Resource Groups.
- Equity Compensation and Employee Stock Purchase Plan.
- Growth and Development Fund.
- Parental Leave.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
