Senior Lifecycle Marketing Manager

Fireworks • San Mateo, CA

6h

About The Position

Fireworks is hiring a Senior Lifecycle Marketing Manager to build and scale customer journeys across product-led and sales-led growth motions. This strategic role owns personalized lifecycle experiences for prospective buyers, self-serve developers, and enterprise customers across email, in-product messaging, web, AI-powered touchpoints, and sales- and customer-success-enabled programs. The role partners with Product, Growth Marketing, Product Marketing, Sales, Customer Success, Engineering, and Data to nurture prospects, accelerate adoption, deepen engagement, and drive retention and expansion. It will establish lifecycle communications informed by behavioral data, product usage, experimentation, automation, and account insights, and build systems that improve continuously through AI and customer behavior. This is an opportunity to establish Lifecycle Marketing from the ground up at a fast-growing AI infrastructure company.

The role owns strategy across the customer journey, from lead nurture and onboarding through activation, adoption, retention, expansion, and advocacy. It develops scalable programs for self-serve and enterprise customers, creates personalized journeys and content, supports product launches and customer communications, and builds experimentation and measurement practices. It also applies AI and automation to personalization, segmentation, journey orchestration, and lifecycle decisioning, and works with Marketing Analytics and Data to report on engagement, adoption, retention, pipeline influence, and revenue.

Requirements

• 8+ years of experience in Lifecycle Marketing, Customer Marketing, Growth Marketing, Product Marketing, CRM, or Product Growth within a high-growth B2B SaaS company.
• Experience building lifecycle programs across product-led and sales-assisted customer journeys.
• Demonstrated success developing nurture programs, onboarding experiences, customer engagement initiatives, and expansion campaigns that deliver measurable business outcomes.
• Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Braze, Customer.io, Iterable, or similar.
• Strong understanding of audience segmentation, lifecycle operations, email best practices, marketing automation, and customer journey orchestration.
• Experience partnering cross-functionally with Product, Sales, Customer Success, Engineering, Product Marketing, and Analytics.
• Analytical mindset and experience using experimentation, customer insights, and behavioral data to optimize lifecycle performance.
• Strong communication and content development skills, including the ability to translate customer insights into scalable lifecycle strategies.
• Comfort building new systems, processes, and programs in fast-moving, ambiguous environments.

Nice To Haves

• Experience at a developer-focused, infrastructure, cloud, or AI platform company.
• Experience supporting both product-led growth and enterprise sales motions.
• Experience with product analytics platforms such as Amplitude, Mixpanel, Heap, or similar tools.
• Familiarity with AI-powered personalization, agentic workflows, or LLM-driven customer experiences.
• Experience supporting usage-based or consumption-based business models.
• Experience with customer journey orchestration, experimentation, personalization, or CDP platforms.

Responsibilities

• Own lifecycle strategy across lead nurture, onboarding, activation, adoption, retention, expansion, and advocacy.
• Build scalable lifecycle programs for both self-serve product-led and enterprise sales-led customer journeys.
• Develop and optimize always-on nurture programs for prospects, marketing-qualified leads, remarketable audiences, product users, and existing customers.
• Create personalized customer experiences and messaging across email, in-product messaging, web, onboarding, product announcements, customer education, and AI-powered touchpoints.
• Partner with Product, Sales, Customer Success, and Growth Marketing to coordinate communications based on customer behavior, buying stage, product usage, and account signals.
• Build programs to nurture audiences into qualified pipeline, re-engage inactive leads and dormant accounts, accelerate onboarding and activation, promote product capabilities and usage, support sales and expansion, and improve retention and customer value.
• Own lifecycle communications for product launches, feature releases, go-to-market campaigns, customer announcements, and other important business moments.
• Partner with Product Marketing and Product teams to coordinate messaging across customer touchpoints.
• Build experimentation frameworks for nurture, onboarding, messaging, customer education, and expansion programs; measure incremental impact and optimize journeys through testing and behavioral insights.
• Use AI and automation to improve personalization, content generation, segmentation, journey orchestration, and lifecycle decisioning; evaluate emerging AI capabilities and tools.
• Partner with Marketing Analytics and Data to establish lifecycle reporting, customer health metrics, and dashboards.
• Measure lead engagement, nurture effectiveness, activation, adoption, retention, expansion, pipeline influence, and revenue, and translate findings into recommendations.

Benefits

• Opportunity to solve challenging AI infrastructure problems.
• Opportunity to work with bleeding-edge technology used by businesses and developers globally.
• Ownership and direct impact on the company's direction and outcomes.
• Opportunity to collaborate with engineers and AI researchers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed