Senior Manager, Lifecycle Marketing

ServiceNow • New York, NY

1d

About The Position

Execute lifecycle marketing programs and manage a team of lifecycle marketing specialists and coordinators. You will drive the day-to-day execution of customer journeys, campaigns, and engagement initiatives. This role bridges strategy and execution, translating lifecycle objectives into high-performing campaigns and owned programs.

Requirements

• 5-7 years in lifecycle, email, retention, or engagement marketing, with 1-2 years in a people management role
• Demonstrated ability to manage multiple campaigns simultaneously and meet deadlines
• Hands-on proficiency with marketing automation platforms, CDP tools, and analytics dashboards
• Experience building and optimizing customer journeys and behavioral triggers
• Strong project management skills and attention to detail
• Ability to mentor junior marketers and model strong execution standards
• Understanding of customer psychology, behavioral analytics, and engagement best practices

Responsibilities

• Manage a team of lifecycle marketing professionals; provide coaching, feedback, and development guidance
• Own execution of assigned lifecycle programs (e.g., onboarding journeys, engagement campaigns, churn prevention, expansion initiatives)
• Build and maintain adaptive customer journeys using marketing automation and orchestration tools
• Partner with data and analytics teams to understand audience segments, behavioral triggers, and performance metrics
• Develop campaign briefs, manage timelines, and coordinate with creative, content, and design teams
• Execute real-time segmentation and personalization strategies; ensure audience accuracy and messaging relevance
• Design in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies productled experiences.
• Monitor campaign performance daily; identify optimization opportunities and implement improvements
• Lead A/B testing and experimentation to improve engagement, conversion, and retention metrics
• Collaborate with Product and Customer Success teams on product adoption campaigns and retention strategies
• Provide weekly performance updates and insights to leadership; flag risks and escalate issues

Benefits

• health plans
• flexible spending accounts
• 401(k) Plan with company match
• ESPP
• matching donations
• flexible time away plan
• family leave programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed