Senior Lifecycle Marketing Manager

Leap

2d•$133,000 - $165,000

About The Position

Leap is hiring a Senior Lifecycle Marketing Manager to build and scale programs that turn eligible members into engaged, active members. Reporting to the Head of Member Activation & Lifecycle Growth, this hands-on individual contributor will develop lifecycle strategy and own the day-to-day execution and optimization of member communications across email, SMS, direct mail, landing pages, employer channels, and other touchpoints. The role spans the member journey from awareness and enrollment through activation, treatment, ongoing engagement, and retention, identifying the right message, channel, and moment to encourage action. The manager will own programs from strategy through launch and optimization, bringing together lifecycle strategy, operational excellence, experimentation, and a deep understanding of the member experience. They will collaborate with Client Success, Member Services, Clinical, Product, Data, Sales, and other teams to create a clear, supportive, personalized, and measurable member experience. The role also involves coordinating external vendors and partners and ensuring communications meet privacy, consent, quality, and compliance requirements.

Requirements

5–7+ years of experience in lifecycle marketing, CRM, retention, growth, member engagement, or a related discipline, with significant hands-on campaign-building and execution experience.
Deep hands-on experience with a lifecycle marketing platform such as Braze, Iterable, Customer.io, or a similar platform, including journey orchestration, segmentation, personalization, testing, and campaign deployment.
Experience building integrated lifecycle programs across email and SMS.
Strong lifecycle marketing instincts, including the ability to move members from awareness to action through segmentation, messaging, timing, personalization, and channel strategy.
Excellent writing and editing skills, including the ability to translate complex or sensitive topics into clear, approachable, credible, actionable communications.
Strong analytical skills and experience using campaign performance, behavioral data, and experimentation to identify opportunities and improve conversion.
Experience designing and evaluating A/B and multivariate tests and translating meaningful findings into future strategy.
Excellent project management and organizational skills, including the ability to manage multiple campaigns, client launches, stakeholders, and deadlines simultaneously.
Exceptional attention to detail and commitment to quality, particularly for member-facing healthcare communications.
Working knowledge of HIPAA, TCPA, CAN-SPAM, consent requirements, and other considerations related to healthcare and consumer communications.
Comfort working in a fast-moving, evolving environment where processes are still being built and priorities can shift quickly.
Collaborative working style and ability to influence and partner effectively across teams and seniority levels.

Nice To Haves

Experience in healthcare, digital health, specialty pharmacy, benefits, or another B2B2C environment where end users are reached through employers, health plans, or other partners.
Experience developing employer-facing communication toolkits, benefits communications, or open enrollment campaigns that drive employee awareness and engagement.
Experience marketing healthcare services where members may be navigating complex circumstances.

Responsibilities

Design and continuously improve member journeys across awareness, enrollment, activation, treatment, and ongoing engagement; define audiences, triggers, messaging, channel strategy, and success metrics.
Build, launch, and optimize integrated campaigns across email, SMS, direct mail, landing pages, and employer-owned channels, including HR communications, benefits portals, and open enrollment materials.
Develop campaign briefs, messaging frameworks, and creative direction; write and edit member-facing copy as needed to make complex healthcare information simple, relevant, empathetic, and action-oriented.
Partner with Client Success and Implementation on member communication strategies for new client launches, including timelines, audience strategy, client-specific messaging, employer toolkits, approvals, deployment, and post-launch measurement.
Manage campaign builds, segmentation, personalization, journey orchestration, quality assurance, deployment, and optimization within the lifecycle marketing platform.
Develop scalable processes, templates, documentation, and campaign calendars.
Lead the strategy, content, and optimization of member-facing landing pages, partnering with Design and Engineering as needed to improve conversion and provide a seamless experience.
Execute a testing roadmap across messaging, creative, calls to action, timing, cadence, channel mix, personalization, and journey structure; design A/B and multivariate tests, analyze results, and recommend actions.
Define and track lifecycle KPIs, including enrollment, activation, engagement, conversion, and retention; partner with Data on reporting that connects campaign and channel performance to member outcomes across digital and offline touchpoints.
Work with Member Services, Clinical, and Client Success to understand member questions, barriers, and behaviors and use those insights to improve communications, journeys, and the overall member experience.
Ensure communications meet standards for accuracy, quality assurance, privacy, and consent, and align with HIPAA, TCPA, CAN-SPAM, and internal compliance requirements in partnership with Legal and Compliance.
Partner across the organization on launches, programs, and new initiatives, bringing a member-first perspective and translating campaign performance and member behavior into opportunities for improvement.
Coordinate with print and direct mail vendors, agencies, and technology partners to deliver high-quality work on time and within budget.