Senior Lifecycle Marketing Manager

Xometry • Lexington, KY

4d

About The Position

The Senior Lifecycle Marketing Manager develops and executes programs that drive customer activation, repeat usage, and long-term retention across Xometry. The role owns the strategy, execution, and performance of email and CRM-based engagement, applying data-driven insights, segmentation, and behavioral triggers to deliver relevant communications throughout the customer journey.

As part of the engagement team, this role works with product, content, sales, customer success, and analytics teams to ensure communications are personalized, value-driven, and aligned with business and platform goals. The position oversees lifecycle campaign planning, execution, testing, optimization, and reporting across onboarding, reactivation, loyalty, and win-back programs.

Requirements

• At least 6 years of experience in lifecycle, CRM, or retention marketing roles.
• Hands-on experience with marketing automation and CRM platforms.
• Experience implementing and optimizing marketing strategies using AI-powered tools.
• Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation.
• Ability to analyze campaign performance and iterate on messaging and delivery.
• Proficiency with Google software, including Sheets and Slides.
• Comfort collaborating across product, sales, content, and technical teams.
• Bachelor's degree in marketing, business, or a related field.

Nice To Haves

• Experience in B2B, SaaS, or marketplace environments.
• HubSpot and Salesforce experience.
• Advanced degree preferred.

Responsibilities

• Design and execute lifecycle programs for onboarding, reactivation, loyalty, and win-back stages.
• Create and manage triggered campaigns using behavioral data and customer segmentation.
• Partner with product and customer success teams to identify important customer journey moments and engagement gaps.
• Own campaign planning, testing, optimization, and analysis from concept through completion.
• Manage email marketing as a lifecycle engagement channel and test additional engagement channels, often with Performance Marketing.
• Develop audience segmentation frameworks based on buyer needs, engagement levels, and platform usage.
• Implement and refine behavioral triggers to create meaningful touchpoints and reduce customer drop-off.
• Coordinate with content, design, and operations teams to ensure high-quality campaign execution.
• Define KPIs and reporting for lifecycle and retention programs, including engagement, conversion, repeat ordering, churn reduction, and active buyers.
• Build understanding of customer behavior, preferences, and needs to inform marketing strategy.
• Test and optimize subject lines, timing, sequencing, content, and creative.
• Translate campaign and customer insights into recommendations for the product roadmap and customer-facing messaging.
• Collaborate with Product to support feature adoption, in-platform engagement, onboarding, and ongoing customer education.
• Partner with Content and Engagement Marketing to align messages and coordinate campaign sequencing.
• Work with Sales and Customer Success to identify proactive outreach and account-nurturing opportunities.
• Coordinate with Growth and Analytics teams to develop dashboards and identify lifecycle growth opportunities.

Benefits

• 401(k) match
• Medical, dental, and vision insurance
• Life and disability insurance
• Generous paid time off, including vacation, sick leave, floating holidays, and fixed holidays
• Maternity and bonding leave
• Employee assistance program (EAP)
• Other wellbeing resources
• Bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Senior