Senior Lifecycle Marketing Manager

Xometry•North Bethesda, MD

About The Position

The Senior Lifecycle Marketing Manager develops and executes programs that drive activation, repeat usage, and long-term customer retention across Xometry. The role owns the strategy, execution, and performance of email and CRM-based engagement, using data-driven insights, segmentation, and behavioral triggers to deliver timely, relevant communications across the customer journey. As part of the broader engagement team, the manager collaborates with product, content, sales, customer success, and analytics to ensure communications are personalized, value-driven, and aligned with business and platform goals. The role leads lifecycle programs across onboarding, reactivation, loyalty, and win-back; manages email as a lifecycle engagement channel; and defines performance measures and reporting for lifecycle and retention programs. It also partners across teams to support feature adoption, customer education, proactive outreach, and account nurturing. The estimated base salary range is $130,000–$150,000 annually, plus bonus, depending on job-related skills, relevant experience, and location.

Requirements

At least 6 years of experience in lifecycle, CRM, or retention marketing roles.
Hands-on experience with marketing automation and CRM platforms.
Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation.
Skill in analyzing campaign performance and iterating on messaging and delivery.
Proficiency with Google software, including Sheets and Slides.
Ability to collaborate across product, sales, content, and technical teams.
Bachelor’s degree in marketing, business, or a related field.

Nice To Haves

Experience in B2B, SaaS, or marketplace environments is preferred.
HubSpot and Salesforce experience is preferred.
Experience implementing and optimizing marketing strategies using AI-powered tools.
An advanced degree is preferred.

Responsibilities

Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages.
Create and manage triggered campaigns based on behavioral data and customer segmentation.
Partner with product and customer success to identify key journey moments and engagement gaps.
Own campaign planning, testing, and optimization from concept through analysis.
Manage Xometry’s email marketing program as a lifecycle engagement channel and test new engagement channels, often with the Performance Marketing team.
Develop audience segmentation frameworks reflecting buyer needs, engagement levels, and platform usage.
Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off.
Collaborate with content, design, and operations teams to ensure high-quality execution.
Define KPIs and own reporting for lifecycle and retention programs, including open rates, click-through rates, conversion, repeat order rate, churn reduction, and active buyers.
Build and maintain an understanding of customer behavior, preferences, and needs to inform marketing strategy.
Continuously test subject lines, timing, sequencing, content, and creative to optimize outcomes.
Translate insights into recommendations for the product roadmap and customer-facing messaging.
Partner with Product to support feature adoption, in-platform engagement, customer onboarding, and continuous education.
Coordinate with Content & Engagement Marketing to align messages and campaign sequencing.
Work with Sales and Customer Success to identify opportunities for proactive outreach and account nurturing.
Coordinate with Growth and Analytics teams to develop dashboards and identify new lifecycle opportunities.

Benefits

401(k) match
Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Generous paid time off, including vacation, sick leave, and floating and fixed holidays
Maternity and bonding leave
Employee assistance program (EAP)
Other wellbeing resources
Annual bonus