Senior Manager, Lifecycle Marketing

Western Union • Atlanta, GA

3d • Hybrid

About The Position

The Senior Manager, Lifecycle Marketing executes targeted customer communications and interactions through marketing automation platforms, including email, in-app push notifications, and text messages. The role develops and maintains lifecycle programs across onboarding, active engagement, retention, loyalty, reactivation, and advocacy; defines customer segments; and manages automated multichannel campaigns. The position also tests and optimizes customer journeys, collaborates with cross-functional teams on customer experience and compliance, and reports on campaign performance and business recommendations. Candidates must be authorized to work full-time in the United States; visa sponsorship is not available. The role is based in Atlanta or New York City and requires working from the office at least three days per week. Relocation assistance is not provided.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 6 years of experience in lifecycle marketing, CRM, retention, or subscription/e-commerce environments.
• Experience with Customer Data Platforms (CDPs), marketing automation platforms such as Salesforce, Braze, or Adobe, and customer analytics tools.
• Ability to interpret data, build segmentation logic, and partner with data scientists or analysts.
• Ability to manage multiple campaigns, stakeholders, and cross-functional deadlines simultaneously.
• Experience managing a small team for execution.
• Ability to provide and present campaign calendar, testing results, and monthly performance reporting to senior management.
• Authorization to work full-time in the United States; visa sponsorship is not available.

Responsibilities

• Build and maintain customer lifecycle programs covering onboarding, active engagement, retention, loyalty, reactivation, and advocacy.
• Define and refine customer groups using behavioral signals, purchase history, and lifecycle stages.
• Design and manage automated campaigns across email, SMS, push notifications, web, and app touchpoints.
• Run A/B tests, measure experiment results such as incrementality and holdouts, and refine customer journeys.
• Partner with Product Management, Analytics, Marketing, Legal, and Customer Support to align customer experience and compliance.
• Track retention rate, repeat purchase rate, NPS, churn, and other core metrics, translating data into actionable business recommendations.
• Manage multiple campaigns, stakeholders, and cross-functional deadlines.
• Manage a small team responsible for execution.
• Present senior management with reporting on the campaign calendar, testing results, and monthly performance statistics.

Benefits

• Short-term incentives and annual incentives aligned with individual and company performance.
• Multiple health insurance options, including medical, dental, and vision insurance.
• Accident and life insurance.
• Paid time off.
• Parental leave.
• Global adoption assistance.
• 401(k) plan.
• Best-in-class development platforms.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior