Senior Lifecycle Marketing Manager

Superhuman • San Francisco, CA

3d • $147,000 - $220,000 • Remote

About The Position

Superhuman is seeking a Senior Lifecycle Marketing Manager to join its Lifecycle Conversion team. The role focuses on converting free Grammarly users into paying customers through experimentation, data-driven personalization, and AI decisioning. The manager will drive net new bookings from a large free-user audience and support cross-product adoption and upgrades across Grammarly, Go, Coda, and Mail. The position works closely with Marketing Operations, Data Science, Brand, Creative, and Internationalization teams, as well as the vendor Hightouch. The role can be performed remotely, with travel potentially expected for scheduled team collaboration weeks; managers determine in-person time based on business needs.

Superhuman is an AI productivity platform whose suite includes Grammarly’s writing assistance, Superhuman Docs’ collaborative workspaces, Mail’s inbox management, and Go, an AI assistant. Founded in 2009, the company serves more than 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide.

Requirements

• At least 4 years of experience in lifecycle, CRM, or growth marketing at a freemium or product-led growth subscription company, with a record of driving incremental revenue.
• Hands-on experience running statistically sound A/B tests using power analyses, holdouts, and other best practices.
• Track record of identifying business opportunities, running experiments to influence metrics, and analyzing results to inform business decisions.
• Hands-on experience building lifecycle programs with measurable impact on business metrics beyond channel metrics, such as retention, lifetime value, and revenue.
• Deep knowledge of email and in-product messaging, and working knowledge of push.
• Ability to run independent data analyses to build a business case or size an opportunity.
• Experience with modern marketing tools such as Braze, Hightouch, or Iterable, and familiarity with supplementary tools such as Statsig, Databricks, and Figma.
• Clear, concise writing skills and comfort leading cross-functional partners who are not direct reports.
• Experience using AI to improve work processes.

Nice To Haves

• Experience running AI decisioning, generative copy, or dynamic content programs.

Responsibilities

• Build and run programs that convert free Grammarly users into paying customers, matching offers such as discounts, free trials, suite purchases, and full-price upgrades to the users they convert best.
• Develop and maintain an experimentation roadmap tied to measurable business outcomes; run experiments with clear hypotheses, appropriate sizing, and holdouts.
• Help define conversion strategy across email, in-product messaging, and push.
• Partner with Dillon and Hightouch to drive incremental revenue through personalized, one-to-one upsell experiences at scale using AI decisioning.
• Use behavioral, product-usage, and lifecycle data to design relevant and useful upsell programs.
• Lead internationalization growth efforts, partnering with the Internationalization team to grow outside the US and among multilingual users, including non-native English speakers in the US.
• Help drive adoption and upgrades across the Superhuman suite, including Grammarly, Go, Coda, and Mail.

Benefits

• Medical, dental, vision, mental health, and fertility benefits.
• Disability and life insurance options.
• 401(k) and RRSP matching.
• Paid parental leave.
• 20 days of paid time off per year, 12 paid holidays per year, two floating holidays per year, and flexible sick time.
• Stipends, including for caregiving, pet care, wellness, and home office expenses.
• Annual professional development budget and opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed