Senior Lifecycle Marketing Manager

ClickHouse • San Francisco, CA

22h • Remote

About The Position

ClickHouse is hiring its first Senior Lifecycle Marketing Manager to own engagement, activation, and growth across the customer journey. The role turns Cloud signups, trial users, and prospects into pipeline and self-serve MRR through behavior-driven lifecycle programs across email and in-product channels. The manager will build the nurture engine supporting both product-led growth (PLG) and sales-led (SLG) motions. This is a hands-on individual contributor role, building lifecycle marketing from the ground up and exploring new marketing strategies while engaging with the ClickHouse user community.

Requirements

• 6+ years owning lifecycle, email, or growth marketing programs, such as onboarding, activation, nurture, or retention; experience may be combined across roles.
• At least 3 years at a database, data infrastructure, developer tooling, or API company, or another technical product company selling to developers or data practitioners.
• Proven track record building behavior-triggered lifecycle programs that measurably improved activation, conversion, and pipeline at a PLG company with a free trial, free tier, or self-serve signup.
• Analytical mindset and ability to interpret data, identify trends, run experiments, and make data-driven decisions.
• Excellent written and verbal communication skills, including demonstrated ability to create engaging content for developers and work closely with engineers and product partners.
• Strong project management and organizational skills, including ability to manage multiple programs simultaneously and meet deadlines.

Nice To Haves

• Experience at a company with an open-source product.

Responsibilities

• Own lifecycle marketing strategy end-to-end, from Cloud signup onboarding through activation, conversion, and expansion, with accountability for trial-to-paid conversion, MQL volume, and influenced pipeline.
• Build behavior-triggered nurture programs that respond to product usage, content engagement, and intent signals.
• Design and optimize onboarding journeys for ClickHouse Cloud signups, partnering with Growth PMs and the product team to align email touchpoints with in-product experiences and drive activation.
• Run always-on nurture for the sales-led funnel, with segmented streams by persona, use case, and funnel stage to warm prospects for sales and accelerate open opportunities.
• Build and run a testing roadmap across subject lines, send cadence, content formats, and channel mix, using results to improve engagement and conversion.
• Report on lifecycle funnel metrics for PLG and SLG, analyze conversion at each stage, identify drop-off points, and implement improvements.
• Track industry trends, competitor activity, and emerging technologies to identify new lifecycle opportunities.

Benefits

• Flexible work environment; ClickHouse is globally distributed and remote-friendly, operating in over 25 countries.
• Employer contributions toward healthcare.
• Stock options for every new team member.
• Flexible time off in the US and generous entitlement in other countries.
• USD $500 home office setup benefit for remote employees.
• Opportunities to engage with colleagues at company-wide offsites.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed