Senior Lifecycle Marketing Manager

Xometry • Lexington, KY

13d • Hybrid

About The Position

The Senior Lifecycle Marketing Manager develops and executes programs that drive activation, repeat usage, and long-term customer retention across Xometry. The role owns the strategy, execution, and performance of email and CRM-based engagement, using data-driven insights, segmentation, and behavioral triggers to deliver timely, relevant communications across the customer journey. As part of the broader engagement team, this position collaborates with product, content, sales, customer success, and analytics to ensure communications are personalized, value-driven, and aligned with business and platform goals.

The role manages lifecycle strategy and execution across onboarding, reactivation, loyalty, and win-back; owns Xometry’s email marketing program and tests additional engagement channels; and defines performance measures and reporting for lifecycle and retention programs. It also uses customer behavior and campaign insights to optimize communications and inform product and customer-facing strategy.

The estimated base salary range for new hires is listed as $000,000–$000,000 annually plus bonus, depending on job-related skills, relevant experience, and location. Xometry offers a competitive benefits package. The role is marked #LI-Hybrid.

Requirements

• At least 6 years of experience in lifecycle, CRM, or retention marketing roles; B2B, SaaS, or marketplace experience is preferred.
• Hands-on experience with marketing automation and CRM platforms.
• Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation.
• Skill in analyzing campaign performance and iterating on messaging and delivery.
• Proficiency with Google software, including Sheets and Slides.
• Comfort collaborating across product, sales, content, and technical teams.
• Bachelor’s degree in marketing, business, or a related field.

Nice To Haves

• Experience in B2B, SaaS, or marketplace environments.
• HubSpot and Salesforce experience.
• Experience implementing and optimizing marketing strategies using AI-powered tools.
• Advanced degree preferred.

Responsibilities

• Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages.
• Create and manage triggered campaigns based on behavioral data and customer segmentation.
• Partner with Product and Customer Success to identify key journey moments and engagement gaps.
• Own campaign planning, testing, and optimization from concept through analysis.
• Manage Xometry’s email marketing program as a lifecycle engagement channel and test new channels, often with the Performance Marketing team.
• Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage.
• Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off.
• Collaborate with content, design, and operations teams to ensure high-quality execution.
• Define KPIs and own reporting for lifecycle and retention programs, including open rates, click-through rates, conversion, repeat order rate, churn reduction, and active buyers.
• Build and maintain an understanding of customer behavior, preferences, and needs to inform marketing strategy.
• Continuously test subject lines, timing, sequencing, content, and creative to optimize outcomes.
• Translate insights into recommendations for the product roadmap and customer-facing messaging.
• Collaborate with Product to support feature adoption, in-platform engagement, customer onboarding, and continuous education.
• Partner with Content and Engagement Marketing to ensure message alignment and cohesive campaign sequencing.
• Work with Sales and Customer Success to identify opportunities for proactive outreach and account nurturing.
• Coordinate with Growth and Analytics teams to develop dashboards and identify new lifecycle levers.

Benefits

• 401(k) match
• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Generous paid time off, including vacation, sick leave, floating and fixed holidays
• Maternity and bonding leave
• Employee assistance program (EAP)
• Other wellbeing resources
• Bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Senior