Senior Lifecycle Marketing Manager
About The Position
The Senior Lifecycle Marketing Manager develops and executes programs to drive customer activation, repeat usage, and long-term retention across Xometry. The role owns the strategy, execution, and performance of email and CRM-based engagement, using data-driven insights, segmentation, and behavioral triggers to deliver relevant communications across the customer journey. As part of the engagement team, the manager collaborates with product, content, sales, customer success, and analytics to align communications with customer needs and business and platform goals. The role manages lifecycle programs across onboarding, reactivation, loyalty, and win-back; oversees email and CRM engagement; and defines reporting and optimization for lifecycle and retention programs. It also works across teams to support feature adoption, customer onboarding, education, account nurturing, and identification of new lifecycle opportunities.
Requirements
- At least 6 years of experience in lifecycle, CRM, or retention marketing roles.
- Hands-on experience with marketing automation and CRM platforms.
- Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation.
- Skill in analyzing campaign performance and iterating on messaging and delivery.
- Proficiency with Google software, including Sheets and Slides.
- Comfort collaborating across product, sales, content, and technical teams.
- Bachelor's degree in marketing, business, or a related field.
- Experience implementing and optimizing marketing strategies using AI-powered tools.
Nice To Haves
- Experience in B2B, SaaS, or marketplace environments.
- HubSpot and Salesforce experience.
- Advanced degree preferred.
Responsibilities
- Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages.
- Create and manage triggered campaigns based on behavioral data and customer segmentation.
- Partner with product and customer success to identify important customer journey moments and engagement gaps.
- Own campaign planning, testing, and optimization from concept through analysis.
- Manage the email marketing program as a lifecycle engagement channel and test new engagement channels, often with Performance Marketing.
- Develop audience segmentation frameworks reflecting buyer needs, engagement levels, and platform usage.
- Implement and refine behavioral triggers to create meaningful touchpoints and reduce drop-off.
- Coordinate with content, design, and operations teams to ensure high-quality campaign execution.
- Define KPIs and own reporting for lifecycle and retention programs, including open rates, click-through rates, conversion, repeat order rate, churn reduction, and active buyers.
- Build and maintain an understanding of customer behavior, preferences, and needs to inform marketing strategy.
- Test and optimize subject lines, timing, sequencing, content, and creative.
- Translate insights into recommendations for the product roadmap and customer-facing messaging.
- Collaborate with Product on feature adoption, in-platform engagement, customer onboarding, and continuous education.
- Partner with Content and Engagement Marketing to align messages and campaign sequencing.
- Work with Sales and Customer Success to identify proactive outreach and account-nurturing opportunities.
- Coordinate with Growth and Analytics teams to develop dashboards and identify new lifecycle opportunities.
Benefits
- 401(k) match
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Paid time off, including vacation, sick leave, floating holidays, and fixed holidays
- Maternity and bonding leave
- Employee Assistance Program (EAP)
- Other wellbeing resources
- Bonus
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What This Job Offers
Job Type
Full-time
Career Level
Senior
