Senior Manager, Lifecycle Marketing

Western Union•Atlanta, GA

23h•$120,000 - $160,000•Hybrid

About The Position

Western Union serves millions of consumers worldwide with money transfers and other financial services through more than 350,000 locations, online, and in-app. Its Marketing teams focus on improving customer retention and growth. The Senior Manager, Lifecycle Marketing executes targeted customer communications and interactions at scale through marketing automation platforms, including email, in-app push notifications, and text messages. This is a hybrid position based in Atlanta or New York City, with an expectation to work from the office at least three days per week. Candidates must be authorized to work full-time in the United States; visa sponsorship and relocation assistance are not available. The role offers a base salary range of $120,000 to $160,000 per year, with annual incentives aligned with individual and company performance.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
At least 6 years of experience in lifecycle marketing, CRM, retention, or subscription/e-commerce environments.
Experience with Customer Data Platforms (CDPs), marketing automation platforms such as Salesforce, Braze, or Adobe, and customer analytics tools.
Strong ability to interpret data, build segmentation logic, and partner with data scientists or analysts.
Ability to manage multiple campaigns, stakeholders, and cross-functional deadlines simultaneously.
Experience managing a small team for execution.
Ability to provide and present reporting to senior management on campaign calendars, testing results, and monthly performance statistics.
Authorization to work in the United States on a full-time basis; visa sponsorship is not available.

Responsibilities

Build and maintain customer lifecycle programs covering onboarding, active engagement, retention, loyalty, reactivation, and advocacy.
Define and refine customer segments using behavioral signals, purchase history, and lifecycle stages.
Design and manage automated campaigns across email, SMS, push notifications, web, and app touchpoints.
Run A/B tests, measure experiment results such as incrementality and holdouts, and optimize customer journeys.
Partner with Product Management, Analytics, Marketing, Legal, and Customer Support to align customer experience and compliance.
Track retention, repeat purchase rate, NPS, and churn, and translate results into actionable business recommendations.
Manage a small team responsible for execution.
Prepare and present reporting to senior management on the campaign calendar, testing results, and monthly performance statistics.