Senior Lifecycle Marketing Manager

Till Financial•New York, NY

10d•$130,000 - $194,000•Hybrid

About The Position

Till is hiring a senior, hands-on lifecycle marketing manager to own customer engagement after families sign up. The role spans nurturing families who stall before subscribing, onboarding, engagement, retention, win-back, reactivation, and referrals. The manager will own the customer engagement platform (CEP), audit Till’s Braze and Iterable setups, recommend which platform to consolidate on, and lead the work to prepare it for an upcoming major launch. The role combines lifecycle strategy with direct execution: designing and building campaigns, journeys, segments, and messages. The manager will partner with Growth on pre-subscription nurture and channel-level retention, with Product and Design on onboarding and in-app engagement, and with Data and UX Research on measurement, segmentation, platform data, and understanding customer retention and churn. This hybrid position is based at Till’s DUMBO, Brooklyn office, with a few days per week in person. Candidates should be in the greater NYC area. The base salary range is $130,000 to $194,000, depending on experience, and the role is eligible for an annual bonus. Candidates must be authorized to work in the United States; Till cannot sponsor employment visas at this time.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
At least 5 years of experience in lifecycle, CRM, or retention marketing, with a track record of driving engagement in a consumer mobile app or similar digital product where the app is the primary customer engagement channel.
Experience with consumer subscription products and services; fintech experience such as banking, payments, or investing is preferred.
Hands-on experience with at least one of Braze or Iterable, including building journeys, segments, push messages, and in-app messages.
Led or played a central role in selecting, migrating, or rebuilding a lifecycle platform.
Ability to translate lifecycle use cases into event, data, and integration requirements, including real-time events, customer attributes, and deep links; pull data independently and run A/B tests.
Clear writing skills, a point of view, and willingness to push back when an approach will not work.
Authorization to work in the United States; employment visa sponsorship is not available.

Nice To Haves

Experience with both Braze and Iterable.
Working SQL skills or an understanding of how customer data flows from a data warehouse into a customer engagement platform.
Experience building a referral program or messaging to children and teens.
Experience in regulated financial services.

Responsibilities

Own and audit the Braze and Iterable customer engagement platform setup across email, push, in-app, and SMS, including data integrations, deliverability, and governance.
Recommend which customer engagement platform to consolidate on and lead preparation for the next major launch.
Own the subscriber experience during the first 30 days, especially the first 7 days, and drive behaviors that predict retention across products and features.
Build renewal, cancellation-save, win-back, and reactivation programs; partner with Product and Data to define early signs of churn.
Nurture families who stall before subscribing and partner with Growth on retention by channel to inform paid spend and grow customer lifetime value.
Engage both parents and children with relevant communications, including around moments such as an allowance being paid or a savings goal being reached.
Own the referral program in partnership with Growth and Product.
Define segments and triggers with Data; tune messaging frequency, timing, and channel mix; run a testing roadmap; and establish a reporting cadence.
Establish baselines for conversion, early retention, and engagement, and track subscriber activation, retention, customer lifetime value, win-back of stalled families, and referral engagement.