Audience Marketer

The Association for Packaging and Processing Technologies•Chicago, IL

About The Position

The Content & Event Marketing Strategist determines how PMMI Media Group's content and events reach their intended audiences, then plans and executes that promotion. The role supports the Packaging World, ProFood World, Healthcare Packaging, OEM, and Mundo EXPO PACK brands. Approximately 80% of the position focuses on promoting content to drive audience engagement, and approximately 20% focuses on marketing PMG events in partnership with the Events team. The marketer builds campaigns, writes or directs copy, tests approaches, analyzes results, and proposes new ideas. The role requires both strategic planning and hands-on campaign execution, including coordinating automation setup with production and analyzing campaign reports. The position develops audience engagement and promotion plans for each brand and a unified portfolio-level plan, while maintaining an integrated calendar for content promotion, automated programs, and events. It works with editorial teams early in the planning process to design promotion alongside registration-gated content and events, and builds knowledge of the packaging and processing industry and its audiences. The role plans and executes promotion for webinars, reports, e-books, guides, video series, and other gated content across email, web, social, and paid channels. It manages automated engagement programs, defines audience segments with data and editorial teams, and creates targeted campaigns. For events, it develops integrated campaigns, collaborates on marketing narratives, manages microsites and collateral, and monitors performance to adjust campaigns. It also maintains a testing plan, reports on marketing outcomes, and shares findings with editors. Applicants must be local to the Chicago area. Occasional travel, including to trade shows and PMG events, is required.

Requirements

Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent experience.
Five to seven years of experience in content marketing, audience development, email marketing, or event marketing.
Hands-on experience with marketing automation and email platforms, including building automated, triggered, and nurture programs.
Experience in acquisition and retention marketing, including testing, execution, and measurement.
Strong writing skills and ability to turn technical or industry content into clear, specific reasons to act.
Writing samples are required.
Demonstrated creativity, with the ability to present campaigns conceived, the thinking behind them, and their results.
Comfort working with data, including pulling, interpreting, and explaining campaign and audience data and using it to make decisions.
Working knowledge of AI writing and productivity tools and sound judgment in using them.
Strong project management skills and ability to manage multiple brands, campaigns, and events simultaneously.
Excellent interpersonal and communication skills and ability to work closely with editorial, events, digital, and data teams.
Willingness to travel occasionally, including to trade shows and PMG events.
Applicants must be local to the Chicago area.

Nice To Haves

B2B or media experience.
Experience with Omeda, Salesforce Account Engagement (Pardot), or a similar platform.

Responsibilities

Build and maintain an audience engagement and promotion plan for each PMG Media Group brand, and consolidate these into a portfolio-level plan.
Own an integrated marketing calendar covering content promotion, automated programs, and events.
Join editorial planning early for registration-gated content and events so promotion is designed alongside the content.
Build understanding of the packaging and processing industry and its professionals through editors, audience data, surveys, reader conversations, and event attendance.
Plan and execute promotion for webinars, reports, e-books, guides, video series, and other gated editorial content across email, web, social, and paid channels.
Work with editors to understand content, its audience, and its value, and develop a specific reason for audiences to register.
Write or direct campaign copy, subject lines, landing page copy, and creative briefs.
Own, maintain, and improve automated engagement programs, including welcome and onboarding series, drip and nurture campaigns, re-engagement, and re-subscribe or re-permission campaigns.
Design automated and triggered programs that move users from anonymous to known and from known to engaged.
Work with data and editorial teams to define audience segments by brand, job function, industry, and behavior, and target campaigns accordingly.
Develop and execute integrated email, social, paid digital, and web campaigns to promote assigned PMG events and drive registration and awareness.
Partner with event leads and content teams to turn event programs and speaker lineups into marketing narratives.
Manage event microsites, marketing collateral, and the marketing calendar across concurrent events.
Monitor campaign performance, including open rate, click-through, conversion, and cost per registration, and adjust strategy while campaigns are running.
Connect event marketing with content promotion, using editorial content to build event audiences and event participation to grow engaged audiences.
Maintain a testing plan, run A/B and other tests with clear hypotheses, document results, and apply successful approaches as standard practice.
Propose new campaign concepts with a rationale and measurement plan.
Produce monthly, quarterly, and annual reporting on audience marketing and engagement, including analysis and recommendations.
Report on business outcomes such as registrations, new known users, engagement depth, and event registration, alongside channel metrics.
Share findings with editors about which content and messages work for their audiences.
Coordinate campaign building, automation setup with production, and reporting and analysis.