Audience Marketer

The Association for Packaging and Processing Technologies•Chicago, IL

About The Position

The Content & Event Marketing Strategist determines how PMMI Media Group’s editorial content and events reach their intended audiences and executes the campaigns to make that happen. The role supports Packaging World, ProFood World, Healthcare Packaging, OEM, and Mundo EXPO PACK. It is focused approximately 80% on promoting content to drive audience engagement and 20% on marketing PMMI Media Group events in partnership with the Events team. The position combines audience strategy with hands-on campaign building, copywriting or copy direction, automation setup, testing, and performance analysis. Applicants must be local to the Chicago area. The role develops integrated plans across brands and channels, promotes registration-gated content such as webinars, reports, e-books, guides, and video series, and maintains automated audience engagement programs. It also markets assigned events, works with editorial and event teams to shape compelling campaign narratives, and uses audience and campaign data to improve targeting and results. The marketer is expected to propose and test new approaches, use AI tools judiciously, and share findings with colleagues. PMMI represents more than 1,100 manufacturers and suppliers serving the packaging and processing industry. PMMI Media Group connects manufacturers with solutions, trends, and innovations through its media brands, outreach campaigns, resources, and events. PMMI describes its benefits and culture as including employer-paid insurance options, flexible work time, unlimited PTO, employee celebrations, performance-based bonuses, and a retirement plan with profit sharing.

Requirements

Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience.
Five to seven years of experience in content marketing, audience development, email marketing, or event marketing.
Hands-on experience with marketing automation and email platforms, including building automated, triggered, and nurture programs.
Experience in both acquisition and retention marketing, including testing, execution, and measurement.
Strong writing ability to turn technical or industry content into clear, specific reasons to act; writing samples are required.
Ability to demonstrate creativity through campaigns conceived, the rationale behind them, and their results.
Comfort with campaign and audience data, including the ability to retrieve, interpret, explain, and use it to make decisions.
Working knowledge of AI writing and productivity tools, with sound judgment in their use.
Strong project management skills and ability to manage multiple brands, campaigns, and events simultaneously.
Excellent interpersonal and communication skills, including the ability to work closely with editorial, events, digital, and data teams.
Willingness to travel occasionally, including to trade shows and PMG events.
Must be local to the Chicago area.

Nice To Haves

B2B or media experience.
Experience with Omeda, Salesforce Account Engagement (Pardot), or a similar platform.

Responsibilities

Build and maintain an audience engagement and promotion plan for each PMMI Media Group brand, combined into a portfolio-level plan.
Own an integrated marketing calendar covering content promotion, automated programs, and events.
Participate early in editorial planning for gated content and events so promotion is developed alongside the content.
Build knowledge of the packaging and processing industry and its audiences through editors, audience data, surveys, reader conversations, and event attendance.
Plan and execute promotion of registration-worthy editorial content across email, web, social, and paid channels.
Work with editors to understand content, its intended audience, and its value; develop registration reasons and write or direct campaign copy, subject lines, landing page copy, and creative briefs.
Own, maintain, and improve automated engagement programs, including welcome and onboarding series, drip and nurture campaigns, re-engagement, and re-subscribe or re-permission campaigns.
Design automated and triggered programs that move users from anonymous to known and from known to engaged.
Work with data teams and editors to define audience segments by brand, job function, industry, and behavior, and target campaigns accordingly.
Develop and execute integrated email, social, paid digital, and web campaigns to drive registration and awareness for assigned PMG events.
Partner with event leads and content teams to turn event programs and speaker lineups into marketing narratives.
Manage event microsites and marketing collateral, and maintain the marketing calendar across concurrent events.
Monitor event campaign performance, including open rates, click-throughs, conversions, and cost per registration, and adjust strategy while campaigns are running.
Connect event marketing and content promotion to build event audiences and grow engaged audiences after events.
Maintain a test plan, run A/B and other tests with clear hypotheses, document results, and make successful approaches standard practice.
Propose new campaign concepts with a rationale and measurement plan.
Produce monthly, quarterly, and annual audience marketing and engagement reports, with analysis and recommendations.
Report on business outcomes including registrations, new known users, engagement depth, and event registrations, as well as channel metrics.
Share findings with editors about which content and messages work for their audiences.
Travel occasionally, including to trade shows and PMG events.