Marketing Director Jobs

About The Position

Requirements

• 10+ years of B2B marketing experience, including 5+ years in field or regional marketing.
• Proven success driving pipeline and revenue impact in a North American enterprise or mid-market environment.
• Experience building and scaling field marketing teams, including establishing repeatable playbooks in ambiguous or post-acquisition environments.
• Strong understanding of ABM strategies, enterprise buying committees, and complex multi-stakeholder sales cycles.
• Data-driven mindset and experience measuring and attributing marketing impact on revenue.
• Fluency with AI-assisted marketing workflows, content generation, audience research, and performance reporting, with a point of view on building an AI-forward field team.
• Excellent executive communication and stakeholder management skills.

Nice To Haves

• Experience in distribution-heavy or channel-driven industries, such as insurance, financial services, B2B SaaS with partner or agency channels, or similarly complex regulated environments.

Responsibilities

• Own North America Insurance field marketing strategy and execution, aligned with revenue targets, account segmentation, and regional priorities to drive pipeline creation, acceleration, and expansion.
• Partner with Sales leadership on new logo acquisition, strategic account penetration, and multi-product growth through coordinated territory planning, sales plays, and enablement.
• Translate global campaigns into regional programs, delivering field-ready messaging, assets, and experiences tailored to market dynamics and executive buyers.
• Build modular, AI-assisted systems that enable regional personalization at scale without creating a production bottleneck.
• Lead regional field programs, including select top-tier events, Account Based Marketing, partner initiatives, and customer advocacy, integrated with digital demand, client advisor follow-up, and sales motions.
• Own regional performance measurement and optimization, managing KPIs such as pipeline sourced or influenced, cost per opportunity, regional budgets, and program ROI in partnership with Sales Enablement.
• Synthesize regional buyer signals, producer feedback, and competitive dynamics into actionable input for Product Marketing and GTM Activation.
• Build and lead a high-performing Field Marketing team across North America, establishing structure, clear expectations, and marketing rigor.

Benefits

• Comprehensive medical insurance
• Dental insurance
• Vision insurance
• Life and disability insurance
• Fertility benefits
• Wellness resources
• Paid sick time
• Generous paid time off and holidays
• Employee Assistance Program (EAP)
• Complimentary Calm app subscription
• Immediate vesting in a 401(k) plan
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Commuter benefits
• Employee discount programs
• Paid maternity leave
• Paid paternity leave, including for adoptive parents
• Legal plan options
• Pet insurance coverage