Arbordale - Director - Sales & Marketing

Transforming Age•Urbandale, IA

2d•$75,000 - $80,000•Onsite

About The Position

The Director of Sales and Marketing leads sales and marketing efforts for The Arbordale, an independent living rental community in Urbandale, Iowa. The role generates and maintains leads, promotes the community and Transforming Age, and uses strategic marketing events and other creative tactics to convert prospects into move-ins. The director builds the community’s brand and local networks, markets to seniors and their families, and supports occupancy and census goals. The position also trains new team members supporting sales and serves as a first point of contact and resource for people interested in senior living. The role pays $75,000 to $80,000 depending on experience and is eligible for commissions. Benefits listed include medical, dental, vision, 401(k), and generous paid time off. The position may require one weekend day per week as needed, usually on a Tuesday-to-Saturday schedule, and some evenings.

Requirements

Bachelor’s degree in sales, marketing, or a related field, or an equivalent combination of education and experience.
Proven track record in closing sales and leads.
Two or more years in the senior sales and marketing environment.
Previous sales experience and a successful track record identifying and building local relationships to drive business.
Excellent written, verbal, presentation, and customer service skills.
Schedule flexibility to work one weekend day per week as needed, usually Tuesday through Saturday, and some evenings as necessary.
Proficiency in MS Office Suite and other tools such as CRM.

Nice To Haves

New development lease-up experience.
Demonstrated sales experience in senior living, hotel or hospitality, or a related healthcare environment, such as CCRC, active adult, assisted living, skilled nursing, long-term care, hospice, hospital, or home health.

Responsibilities

Generate and maintain sourcing leads.
Organize strategic on-site marketing events to promote the community and Transforming Age.
Use other creative tactics to convert leads to move-ins.
Train new team members as they gain experience supporting the sales effort.
Reinforce the community’s brand reputation and achieve maximum occupancy goals.
Create and maintain internal and external networks to market the community and increase its exposure to potential residents.
Market the community effectively to seniors and their families and follow through to meet community census goals.
Deliver a first impression aligned with the Culture of Excellence and serve as a resource and point of contact for people interested in senior living.
Perform other duties as assigned.