EDC Marketing & Communications Director
About The Position
Under the general supervision of the EDC President/CEO, the Marketing & Communications Director develops and implements proactive public relations and marketing programs and assists with managing economic development projects to support and stimulate economic development in the City of Allen. The role develops and carries out marketing and branding initiatives, manages the AEDC marketing budget, supports business attraction and retention, and creates communications for audiences ranging from prospects and stakeholders to the media and public. This is a full-time, non-exempt position with benefits, scheduled Monday through Friday, 8:00 a.m. to 5:00 p.m. The position is classified as sedentary and is primarily performed in an office setting, with occasional work outside the office for programs, meetings, or special events. Duties involve primarily sitting, occasional walking or standing, occasional bending, reaching, or stretching, lifting or carrying items weighing up to 10–15 pounds, and frequent use of hands and fingers to operate office equipment and handle materials. Adequate vision and hearing are required to review documents and communicate effectively.
Requirements
- Bachelor's degree and five years of relevant experience in Marketing or a related field; equivalent education and experience that provide the necessary knowledge and skills may also be considered.
- Safe driving record.
- Valid Texas Driver’s License.
- Clear criminal background check.
- Successful completion of a pre-employment drug screen.
- Ability to perform the essential functions of a sedentary position, with reasonable accommodations as applicable.
- Adequate vision and hearing to review documents and communicate effectively with staff and the public.
Responsibilities
- Develop and implement an annual public relations, marketing, and branding plan in coordination with internal staff to promote the AEDC and City to targeted audiences.
- Manage and implement the AEDC marketing budget and track marketing-related expenditures.
- Assist with managing marketing leads and economic development prospects, including business attraction and retention.
- Manage the development, production, and distribution of promotional and collateral materials with internal teams and external vendors.
- Manage internal and external sponsorships and events to provide exposure for the AEDC business recruitment message at local, regional, state, and national levels.
- Write, develop, and distribute marketing and communications materials, including brochures, fact sheets, newsletters, news bulletins, and media advertising.
- Research and write content for the website, press releases, public relations campaigns, email marketing, digital media, media pitches, speeches, and public presentations.
- Write, distribute, and post news releases; coordinate responses and follow-up actions, including responses to press inquiries and media pitching.
- Monitor economic development news trends related to the City and economic development generally.
- Schedule and conduct targeted sales calls and follow-up communications; respond to inquiries and conduct follow-up through personal contact and written communications.
- Assess local real estate options to respond to economic development prospects.
- Develop and maintain a website with current information and news.
- Monitor and analyze communications, marketing, and media programs and adjust strategies and tactics to improve effectiveness.
- Cultivate relationships with targeted media members and corporate stakeholders.
- Monitor targeted outlets and provide proactive issues to management.
- Maintain a daily engagement presence on networking and social sites, engage with citizens, post on relevant online outlets, and seed content into social applications as needed.
- Plan and implement prospect tours and marketing, public relations, promotional activities, and events in cooperation with internal staff.
- Implement marketing and proactive activities to generate new prospect leads in cooperation with internal staff.
- Develop and maintain positive working relationships with vendors, customers, other agencies, and AEDC staff.
Benefits
- Benefits are provided; specific benefits are not listed.
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What This Job Offers
Job Type
Full-time
Career Level
Director
