Sr. Director, Social Impact Marketing

Live Nation Entertainment • Beverly Hills, CA

1d • $140,000 - $175,000 • Hybrid

About The Position

The Senior Director will build, lead, and continuously evolve the marketing function for Live Nation Entertainment’s Social Impact organization. The role oversees integrated marketing, digital marketing, brand strategy, communications, and storytelling across On the House, LiveNation.org as applicable, strategic partnerships, employee engagement initiatives, and future social impact programs.

The position translates organizational priorities into marketing strategies and campaigns that build awareness, strengthen engagement, elevate Live Nation’s reputation, and deliver measurable business and community impact. Working with executive leadership and cross-functional partners across Marketing, Communications, Creative, Legal, Government Affairs, Digital, Concerts, and Sponsorship, the Senior Director owns marketing initiatives from strategy through execution and builds processes, systems, and operational practices to support a growing organization.

The role is based in Los Angeles and is described as hybrid. The position may require evenings, weekends, and travel as needed for events and organizational initiatives. The expected compensation is $140,000 to $175,000 USD, based on factors including market location, qualifications, skills, and experience.

Requirements

• 12–15 years of progressive leadership experience in integrated marketing, brand strategy, communications, or related disciplines.
• Proven success developing and leading integrated marketing campaigns from strategy through execution and measurement.
• Strong understanding of digital marketing strategy, audience development, CRM, email marketing, social media, web experiences, content strategy, SEO/SEM fundamentals, campaign analytics, and emerging digital platforms.
• Experience leading and developing marketing professionals and high-performing teams, fostering accountability, collaboration, and continuous improvement.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders across multiple teams and leadership levels.
• Experience managing agencies, creative partners, consultants, and external vendors.
• Exceptional strategic thinking, project management, organizational, and problem-solving skills.
• Outstanding written and verbal communication skills, including experience developing messaging for executive, public, partner, and employee audiences.
• Highly self-directed, with the ability to prioritize independently, navigate ambiguity, and drive initiatives forward with minimal oversight.
• Passion for live music and entertainment, with a desire to use marketing to create meaningful community impact.
• Flexibility to work evenings and weekends and travel as needed for events and organizational initiatives.

Responsibilities

• Own the marketing and communications strategy for Live Nation Entertainment Social Impact.
• Develop integrated marketing campaigns and digital marketing strategies from concept through launch, including planning, creative development, execution, optimization, and performance measurement.
• Build annual marketing plans and campaign roadmaps aligned with organizational priorities and business objectives.
• Lead, coach, and develop the Social Impact marketing team, providing priorities, feedback, and professional growth opportunities while fostering a collaborative, high-performing culture.
• Own brand positioning, messaging, storytelling, and launch communications across Social Impact initiatives.
• Develop narratives that communicate programs, partnerships, and impact to fans, artists, partners, employees, nonprofit organizations, and community stakeholders.
• Ensure consistent, premium, and culturally relevant experiences across marketing channels.
• Own digital marketing strategy across web, email, CRM, social media, and emerging digital platforms, supporting cohesive audience experiences and measurable engagement.
• Establish scalable marketing processes, workflows, approval systems, and planning tools for efficient execution in a lean organization.
• Own the integrated marketing calendar and coordinate campaigns, launches, partnerships, and organizational communications.
• Manage external agencies, creative partners, freelancers, consultants, budgets, and production resources.
• Define KPIs, measure campaign effectiveness, report performance, and use insights to improve future initiatives.
• Lead cross-functional marketing initiatives in partnership with executive leadership and teams across Marketing, Communications, Creative, Legal, Government Affairs, Digital, Concerts, and Sponsorship.

Benefits

• Medical, vision, dental, and mental health benefits for employees and family.
• Access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA).
• Free concert tickets.
• Paid time off, including paid holidays, sick time, and personal days.
• 401(k) program with company match.
• Stock reimbursement program.
• New parent programs, including caregiver leave and baby bonuses.
• Fertility, adoption, foster, or surrogacy support.
• Career and skill development programs through School of Live.
• Tuition reimbursement and student loan repayment.
• Volunteer time off.
• Crowdfunding match.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed