Assistant Director of Marketing and Revenue Generation

University of Louisiana, Lafayette•Lafayette, LA

About The Position

The Assistant Director of Marketing and Revenue Generation helps develop and execute marketing, promotional, fan-engagement, and revenue-generation strategies for the Department of Intercollegiate Athletics. Reporting to the Director for Marketing & Revenue Generation, the position supports initiatives to increase attendance, ticket sales, fan engagement, brand awareness, and athletics revenue across assigned sports and department-wide initiatives. The role works collaboratively with Athletics leadership and colleagues in ticketing, development, communications, digital media, creative services, corporate partnerships, and facilities, as well as coaches, student-athletes, and campus and community partners. It has significant responsibility for planning, implementing, and measuring marketing campaigns and revenue-generating initiatives, including digital marketing, ticket promotions, student and community engagement, game-day experiences, and special events. The position operates in a fast-paced NCAA Division I athletics environment and requires work during evenings, weekends, and holidays as required by the athletics schedule.

Requirements

Bachelor's degree from an accredited institution in marketing, communications, public relations, business, sport management, advertising, or a related field.
Experience in collegiate athletics, professional sports, sports marketing, event marketing, entertainment, ticket sales, or a related field.
Demonstrated experience developing and executing marketing or promotional campaigns.
Strong written and verbal communication skills.
Demonstrated organizational and project-management skills.
Ability to work effectively with coaches, administrators, student-athletes, fans, campus partners, and community stakeholders.
Ability to work evenings, weekends, and holidays as required by the athletics schedule.
Strong understanding of sports marketing and revenue-generation principles.
Ability to translate marketing strategies into measurable attendance and revenue results.
Excellent interpersonal communication and relationship-building skills.
Creativity and ability to develop innovative promotional concepts.
Ability to analyze data and use metrics to guide decisions.
Ability to manage multiple priorities in a deadline-driven environment.
Proficiency with Microsoft Office or Google Workspace and digital marketing platforms.
Ability to work independently and effectively as part of a team.
Professional judgment and discretion when working with coaches, student-athletes, administrators, and external partners.

Nice To Haves

Master's degree in marketing, communications, sport management, business, or a related field.
Experience in ticket sales, ticket operations, CRM utilization, customer relationship management, and revenue-generation initiatives within collegiate athletics, professional sports, or entertainment.
Experience with digital advertising, social media marketing, and analytics.
Experience with game presentation and fan-experience initiatives.
Experience supervising student employees or interns.
Experience with Adobe Creative Cloud, Canva, or similar creative platforms.
Experience with Daktronics or other videoboard or game-presentation systems.

Responsibilities

Develop and execute marketing plans for assigned sports and department-wide initiatives.
Implement ticket-sales strategies to achieve revenue and attendance goals for assigned sports and special events.
Assist with outbound ticket sales, including prospecting, lead generation, and customer outreach.
Create strategies to increase ticket sales, attendance, fan engagement, and revenue.
Coordinate ticket promotions, discounts, premium seating offers, and fan incentive programs.
Develop promotional campaigns for season tickets, single-game tickets, group sales, student attendance, and special events.
Collaborate with the ticket office on promotional strategies that support revenue goals.
Identify revenue-generating opportunities through marketing campaigns, special events, digital initiatives, and community partnerships.
Monitor campaign performance and recommend changes based on attendance, sales, and engagement data.
Develop and execute game-day marketing and promotional plans for assigned sports.
Create pregame, in-game, and postgame experiences to increase attendance and fan satisfaction.
Develop game scripts, promotional schedules, and fan-engagement elements.
Coordinate promotional giveaways, theme nights, contests, recognitions, and special events.
Collaborate with game presentation, facilities, spirit groups, public address, video production, and other internal teams.
Evaluate game-day initiatives and recommend improvements based on attendance and fan-engagement results.
Develop and implement integrated campaigns across digital, social, email, web, print, radio, television, and other appropriate platforms.
Assist in developing targeted email campaigns for fans, students, alumni, season-ticket holders, and other constituent groups.
Use CRM and marketing platforms for audience segmentation and targeted communications.
Monitor digital campaign performance, engagement, and conversion metrics.
Collaborate with Athletics Communications and Creative Services to maintain consistent messaging and brand presentation.
Assist in developing creative briefs and promotional assets.
Develop initiatives to increase student attendance and engagement at athletics events.
Build relationships with student organizations, campus departments, and student leaders.
Develop youth, school, alumni, and community outreach initiatives.
Coordinate appearances and community-engagement opportunities involving coaches and student-athletes.
Represent Athletics at community events and promotional opportunities.
Develop partnerships with local businesses and organizations to expand the athletics brand and drive attendance.
Track and evaluate marketing campaign performance, attendance trends, ticket sales, and fan engagement.
Prepare reports and recommendations for Athletics leadership.
Use ticketing, CRM, digital, and social analytics to inform marketing decisions.
Establish measurable objectives for campaigns and evaluate results.
Make data-informed recommendations for future marketing and revenue strategies.
Recruit, train, and supervise student employees, interns, and ambassadors as assigned.
Coordinate multiple projects and deadlines simultaneously.
Maintain accurate records of marketing initiatives, promotional inventories, and campaign results.
Perform other duties as assigned.