Assistant Director of Marketing and Revenue Generation

University of Louisiana at Lafayette•Lafayette, LA

18h

About The Position

The Assistant Director of Marketing and Revenue Generation develops and executes marketing, promotional, fan-engagement, and revenue-generation strategies for the Department of Intercollegiate Athletics. Reporting to the Director for Marketing & Revenue Generation, the role supports efforts to increase attendance, ticket sales, fan engagement, brand awareness, and athletics revenue across assigned sports and department-wide initiatives. The position collaborates with Athletics leadership and teams including ticketing, development, communications, digital media, creative services, corporate partnerships, facilities, coaches, student-athletes, and campus and community partners. It has significant responsibility for developing, implementing, and measuring marketing campaigns and revenue-generating initiatives, including digital marketing, promotions, student and community engagement, game-day experiences, ticket promotions, and special events. The successful candidate is organized, creative, collaborative, and comfortable working in a fast-paced NCAA Division I athletics environment, including evenings, weekends, and holidays.

Requirements

Bachelor's degree from an accredited institution in marketing, communications, public relations, business, sport management, advertising, or a related field.
Experience in collegiate athletics, professional sports, sports marketing, event marketing, entertainment, ticket sales, or a related field.
Demonstrated experience developing and executing marketing or promotional campaigns.
Strong written and verbal communication skills.
Demonstrated organizational and project-management skills.
Ability to work effectively with coaches, administrators, student-athletes, fans, campus partners, and community stakeholders.
Ability to work evenings, weekends, and holidays as required by the athletics schedule.

Nice To Haves

Master's degree in marketing, communications, sport management, business, or a related field.
Experience in ticket sales, ticket operations, CRM utilization, customer relationship management, and revenue-generation initiatives within collegiate athletics, professional sports, or entertainment.
Experience with digital advertising, social media marketing, and analytics.
Experience with game presentation and fan-experience initiatives.
Experience supervising student employees or interns.
Experience with Adobe Creative Cloud, Canva, or similar creative platforms.
Experience with Daktronics or other videoboard/game-presentation systems.
Strong understanding of sports marketing and revenue-generation principles.
Ability to translate marketing strategies into measurable attendance and revenue results.
Excellent interpersonal communication, project-management, organizational, customer-service, and relationship-building skills.
Creativity and ability to develop innovative promotional concepts.
Ability to analyze data and use metrics to guide decisions.
Ability to manage multiple priorities in a deadline-driven environment.
Proficiency with Microsoft Office/Google Workspace and digital marketing platforms.
Ability to work independently while functioning effectively within a team.
Professional judgment and discretion when working with coaches, student-athletes, administrators, and external partners.

Responsibilities

Develop and execute comprehensive marketing plans for assigned sports and department-wide initiatives.
Implement ticket sales strategies and support outbound sales efforts through prospecting, lead generation, and customer outreach.
Develop strategies and targeted promotions to increase ticket sales, attendance, fan engagement, and revenue, including season-ticket, single-game, group, student, and special-event offers.
Identify revenue-generating opportunities through marketing campaigns, special events, digital initiatives, and community partnerships.
Monitor campaign performance and recommend improvements based on attendance, sales, and engagement data.
Develop and execute game-day marketing plans, including pregame, in-game, and postgame fan experiences, game scripts, promotional schedules, giveaways, theme nights, contests, recognitions, and special events.
Coordinate game-day efforts with game presentation, facilities, spirit groups, public address, video production, and other internal teams.
Develop and implement integrated digital and traditional marketing campaigns across social, email, web, print, radio, television, and other platforms.
Assist with targeted email campaigns and use CRM and marketing platforms for audience segmentation and communications.
Monitor digital campaign engagement and conversion metrics and collaborate with Athletics Communications and Creative Services on consistent messaging and brand presentation.
Develop initiatives to increase student attendance and engagement, and build relationships with student organizations, campus departments, and student leaders.
Develop youth, school, alumni, and community outreach; coordinate coach and student-athlete appearances; represent Athletics at community events; and build local partnerships.
Track and evaluate campaign performance, attendance trends, ticket sales, and fan engagement; prepare reports and recommendations for Athletics leadership.
Establish measurable campaign objectives and use ticketing, CRM, digital, and social analytics to inform marketing and revenue strategies.
Recruit, train, and supervise student employees, interns, and ambassadors as assigned.
Coordinate multiple projects and deadlines, maintain records of marketing initiatives, promotional inventories, and campaign results, and perform other duties as assigned.