Director of Sales, Marketing & Revenue

Legends Global • Cleveland, OH

1d • Onsite

About The Position

The Director of Sales, Marketing & Revenue leads the facility’s sales, marketing, communications, and revenue strategy. The role drives revenue through event bookings, rental income, sponsorships, partnerships, naming rights, and digital asset monetization while overseeing brand positioning, public image, and client experience. The Director works closely with executive leadership to strengthen the facility’s market presence, attract high-profile events and partners, and meet or exceed annual revenue targets.

The position manages the financial performance of the Sales & Marketing department, develops revenue and marketing plans, oversees client and community engagement, and leads public relations and media communications. It provides leadership and performance management for the department, including recruiting, developing, and retaining staff. The role is based on site at the Huntington Convention Center of Cleveland and may require work inside or outside the building depending on event needs.

Requirements

• Minimum 5–7 years of sales and marketing related experience.
• 3–5 years of supervisory experience.
• Industry experience required; facility experience preferred.
• Excellent communication, organizational, and interpersonal skills.
• Ability to supervise, mentor, and develop staff effectively.
• Ability to prioritize multiple projects and meet deadlines.
• High aptitude for figures, including forecasting, budgeting, pricing, and financial analysis.
• Advanced writing, presentation, and media communication skills.
• Professional presentation, appearance, and work ethic.

Nice To Haves

• Bachelor’s degree from a four-year college or university in Business, Marketing, Journalism, Public Relations, or a related field preferred.
• Facility experience preferred.

Responsibilities

• Develop and execute revenue strategies to achieve or exceed annual revenue targets.
• Identify and develop revenue opportunities, including ancillary services, advertising, sponsorships, naming rights, strategic partnerships, and digital assets.
• Identify and secure business across convention, association, trade show, corporate, and special event markets.
• Prepare and execute the annual Sales Strategy Plan and revenue forecasts aligned with the facility budget.
• Oversee pricing, rates, and rental strategies to maximize occupancy and revenue.
• Track and report booking pace, lead conversion, revenue against goals, sales pipelines, bookings, cancellations, and lost business.
• Analyze market trends, competitor activity, and historical data to inform sales and revenue decisions.
• Develop strategies to optimize facility utilization, booking pace, revenue performance, event mix, market position, market share, and competitiveness.
• Establish and monitor KPIs for sales productivity, revenue generation, market penetration, departmental performance, and marketing impact.
• Develop a collaborative partnership with the Destination Marketing Organization to align sales strategies, booking guidelines, and business evaluations and maximize convention and event bookings.
• Solicit association, trade show, and other target markets; lead sales efforts to maximize bookings and client value.
• Prepare strategic bid proposals and convert pending bookings to definite bookings in a timely manner.
• Represent the facility at regional and national industry trade shows.
• Prepare rental agreements and ensure compliance; maintain and update the facility booking calendar.
• Oversee the client experience from prospecting through contract execution and develop strategies for client retention, repeat business, and long-term client value.
• Serve as a liaison among building personnel, CVBs, clients, partners, and stakeholders; collaborate with internal departments to align sales commitments with operational capabilities and financial objectives.
• Cultivate relationships with associations, event organizers, meeting planners, promoters, tourism partners, and industry organizations; participate in regional sales meetings and support portfolio and rotational-business opportunities.
• Develop and oversee the annual marketing strategy, including advertising, digital campaigns, social media, website and email content, and promotional materials.
• Use market research, audience segmentation, performance analytics, and digital analytics to strengthen brand awareness, audience engagement, lead generation, and campaign performance.
• Maintain a unified narrative and consistent brand voice across marketing materials, digital touchpoints, and media channels.
• Oversee digital campaigns and lead-to-booking conversion performance; use CRM and marketing automation tools for lead nurturing and funnel tracking.
• Develop sponsorship and advertising pricing models and packages and identify revenue opportunities through digital advertising, sponsorships, and virtual event services.
• Coordinate joint marketing and lead generation with CVBs, tourism partners, and industry organizations.
• Oversee social media strategy and presence, including content creation, scheduling, and monitoring.
• Develop content marketing assets, including video, photography, and case studies, to generate inbound leads.
• Lead public relations and proactive media efforts; build media relationships and secure positive coverage.
• Serve as a media contact for inquiries, public announcements, and crisis communications in coordination with venue executive leadership and Legends Global corporate communications.
• Manage the department’s financial performance, budgets, revenue targets, and resource allocation to maximize return on investment; provide regular reports to the General Manager and executive leadership.
• Provide leadership, direction, and performance management for the Sales and Marketing department; set goals and KPIs, conduct reviews, and implement accountability measures.
• Recruit, train, mentor, develop, and retain qualified sales and marketing personnel; supervise Managers, Assistants, and Coordinators in accordance with company policies and applicable laws.
• Foster a collaborative, positive, results-driven culture focused on revenue growth, customer service, and operational excellence.
• Develop community engagement initiatives and partnerships with local organizations, businesses, civic groups, educational institutions, nonprofits, and regional stakeholders.
• Act as Director on Duty as required and maintain professional presentation, appearance, and work ethic.
• Monitor customer satisfaction survey results, identify trends and improvement opportunities, and implement strategies to increase participation and improve customer satisfaction.
• Perform other duties as assigned.

Benefits

• Competitive salary of $135,000 to $165,000 with bonus commensurate with experience.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Life insurance.
• Disability insurance.
• Paid vacation.
• 401(k) plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Director