Director of Sales & Marketing

Regency Park•Portland, OR

11d•Onsite

About The Position

The Director of Sales and Marketing at Regency Park is responsible for marketing the community and communicating what distinguishes Cascade Living from other senior living communities. The role builds a network of contacts within healthcare and beyond the senior living industry, and drives occupancy and revenue through lead generation, follow-up, tours, referrals, and community events. Regency Park is an assisted living and memory care community serving residents and families from across the region. Cascade Living Group describes its focus as creating a culture of wellness and purposeful living for residents and employees.

Requirements

At least 2 years of experience in sales and/or marketing.
Strong communication skills, including excellent written and verbal communication and the ability to facilitate small-group presentations.
Valid driver’s license and reliable transportation.
Ability to achieve occupancy success by meeting monthly and quarterly move-in goals.
Ability to connect effectively with staff, residents, and their families.
In-depth knowledge of competitors and community sources.
Ability to bring forward new ideas.
Flexible schedule, including evenings and weekends; weekend availability is required.
Ability to remain focused despite interruptions throughout the day.
Proficiency with Microsoft Office and ability to learn new applications.
All employment offers are conditioned on passing a background check.

Nice To Haves

Sales or marketing experience in the healthcare industry is ideal.

Responsibilities

Lead the sales and marketing process to meet or exceed occupancy and revenue targets.
Market the community outside the property to attract prospective residents and their families for tours.
Generate the required number of leads by following up on inquiries and maintaining contact with warm leads.
Manage multiple priorities simultaneously.
Conduct tours for prospects visiting the community.
Develop and coach the team to conduct prospect tours.
Establish tour paths, maintain model units, and support the community’s overall clean presentation.
Build relationships and professional referral networks with social workers, case managers, physicians, nurses, therapists, managers, administrators, and religious leaders.
Organize targeted special events monthly.
Conduct extensive competitor analysis and regularly tour competitor communities.
Promote the mission, values, and beliefs of Cascade Living Group.