Director of Sales & Marketing

Sarabella Senior Living•Sarasota, FL

About The Position

The Marketing Director/Director of Community Relations is responsible for direct sales, meeting pre-lease goals and targets, and achieving maximum occupancy and total revenue potential for the Community by attracting qualified prospects and converting them into Residents. The role includes managing department reporting and executing the marketing plan. It also involves community outreach and education, supporting direct sales when the Community Residency Counselor is unavailable, and developing effective sales and marketing plans with the Residency Counselor and Relocation Specialist.

Requirements

Five years of sales or marketing experience with a proven track record.
Experience working with seniors.
Effective problem-solving skills.
Creative approach to goals and problems.
Proficiency in Microsoft Office and other marketing-related software.
Proven record of identifying and developing professional referral sources.
Excellent customer service and public relations skills.
Patience, tact, enthusiasm, a cheerful disposition, and a desire to serve seniors.
Ability to travel to referral sources in the market area for at least 30% of work time.
May be required to work weekends and holidays as assigned, or shifts other than the one for which hired.
May be exposed to infectious waste, diseases, and conditions, including HIV, AIDS, and Hepatitis B and C viruses.
May encounter Residents who are hostile or emotionally upset due to mental status.
Background, criminal, and drug tests may be required; may be asked to submit to random drug testing during employment.

Responsibilities

Conduct community outreach and education activities to create referrals, including two internal group presentations per month, two external group presentations per month, two targeted group mailings per month, ten meetings with potential new referrers per week, one fax campaign per month to key referral sources, fifteen telephone calls per day, and generating five referrals per week.
Coordinate outreach meetings for other key staff, including the General Manager, Residency Counselor, and Relocation Specialist.
Provide direct-sales backup for the Community Residency Counselor by answering telephone inquiries, scheduling visits, conducting tours, and closing sales as needed.
Use a customer-oriented selling approach consistently.
Provide alternate weekend coverage.
Participate with the Residency Counselor and Relocation Specialist in developing sales and marketing plans based on analysis of the competitive environment.
Update key competitor evaluations and price surveys semi-annually.
Follow emergency procedures and understand safety practices and procedures.
Promote the Community positively and communicate Solutions Advisor Managed Community values to Residents, families, visitors, and Associates.