Director of Sales & Marketing

Olshan Properties•Columbus, OH

15h•$130,000 - $140,000

About The Position

The Director of Sales & Marketing leads sales and marketing efforts at Hilton Columbus at Easton, working with the General Manager to develop business and secure bookings that support a successful, profitable operation. The role uses knowledge of the staff, competition, market, and sales and marketing practices to generate forecasted annual revenue. The Director is responsible for revenue performance, budgeting and forecasting, revenue strategy, account management, market-segment business plans, sales-team leadership, and hotel marketing. The position also builds client and community relationships, supports hotel-wide communication and event delivery, helps resolve client issues, follows accounting processes, and participates in hotel leadership. The Director partners with vendors and hotel teams to maintain sales and marketing systems and contributes to a positive team culture and guest experience.

Requirements

Bachelor’s degree in marketing, hotel management, or general business.
At least eight years of experience in hotel sales, including at least three years also in marketing.
Knowledge of the travel industry, current market trends, and economic factors.
Extensive skill in developing and delivering sales presentations.
Ability to deal effectively with internal and external customers and staff, using patience, tact, and diplomacy to gather information and resolve conflicts.
Ability to stand and move throughout the hotel property and continuously perform essential job functions, and to sit for extended periods.
Ability to read, listen, and communicate effectively in English, verbally and in writing.
Hearing and visual ability to observe and detect signs of emergency situations.
Ability to delegate effectively and lead a team.
Knowledge of training techniques and ability to develop and train team members and accomplish goals in a timely manner.
Knowledge of Nexus Payable Systems.
Friendly, personable, outgoing demeanor.
Strong organizational habits.
Ability to promote and sell hotel meeting space, outlets, and rooms to potential clients.
Ability to lift up to 30 pounds.
Knowledge of HotSOS systems.
Ability to protect employer privacy and data and keep passwords safe.
Ability to perform essential job functions with or without reasonable accommodation.
Maintain a neat, clean, and well-groomed appearance in accordance with the Team Member Handbook.

Nice To Haves

Additional language ability.

Responsibilities

Assist with the annual budget and revenue strategy, including sales mix between transient and group business and ADR growth.
Reforecast revenues and sales expenses in P3 monthly.
Oversee contract accounts, maintain strong relationships, complete transient RFPs, and participate in rate structure decisions.
Participate in weekly revenue management meetings and analyze STR performance, focusing on year-over-year RevPAR growth.
Monitor transient account production and approve annual rate increases.
Use Agency360, Demand360, and OTA Insight to understand market performance.
Help develop booking and rate strategies and free-sell policies, monitor booking pace, and adjust strategies to achieve budgets.
Reduce group liability, ensure contracts are reviewed annually, and review and approve business and concessions.
Monitor cutoff dates and collect attrition or cancellation fees when appropriate.
Work with the Sales Team to develop business plans for each market segment and establish selling strategies against each hotel in the competitive set.
Follow up with managers on action plans and adjust plans as business conditions change.
Help develop the annual expense budget, including return on investment for trade shows, client events, and marketing initiatives.
Lead the Sales and Catering management team and foster a high-energy, results-focused sales environment.
Set quarterly and annual booking and solicitation goals, monitor results, calculate earned bonuses, and ensure timely payment.
Hold regular sales, group pickup, stand-up, and one-on-one meetings with Hilton and sister hotels.
Develop sales managers and encourage participation in available brand and industry training.
Hold managers accountable for bookings, timely lead responses, client relationships, and prospecting calls; conduct annual reviews and celebrate successes.
Lead marketing efforts, including developing and executing social media campaigns on Facebook, Instagram, and The Knot, and responding to social media comments.
Oversee brand and vanity websites, keeping content, photography, video, and promotions current; work with hotel teams on packages, landing pages, banner ads, and targeting.
Develop relationships with transient and group clients and meeting planners, and work with Hilton National Sales Managers to leverage client relationships.
Ensure hotel networking with industry associations, including MPI, ASAE, and PCMA, and maintain a strong presence in the local community, including Experience Columbus, the competitive set, and Easton Town Center.
Hold regular client events showcasing the property and monitor guest and meeting-planner feedback.
Develop communication systems between departments to support event delivery, including timely BEO distribution, Sheets Meetings, Turnover Sheets, and Group Resumes; attend staff and daily stand-up meetings.
Help resolve client disputes with hotel teams and other parties to achieve the best possible outcome for the hotel.
Follow accounting processes for Yardi purchase orders and invoices.
Contribute positively to hotel culture, build rapport with team members, and participate in team-member events.
Participate in Executive Committee meetings and help guide hotel operations in accordance with the Olshan Properties Mission Statement.
Partner with key vendors to maintain systems, including Amadeus (Delphi FDC), Cendyn, Cvent, Meeting Broker, Hilton Content Gateway, and Fourwinds Interactive.
Maintain regular attendance and comply with hotel rules and regulations for safe and efficient operations.
Perform additional supportive functions as determined by the General Manager.