Director of Sales & Marketing

AccorHotel•New York, NY

7h•$180,000 - $195,000•Onsite

About The Position

The Director of Sales & Marketing leads the hotel’s sales revenue strategy and positioning, overseeing Sales and Marketing initiatives to strengthen the property’s reputation and performance. The role joins the hotel as it completes a renovation of all 398 guest rooms and suites and prepares to become the future US flagship for the Sofitel brand. This is an on-site position. Reporting directly to the General Manager and collaborating closely with Revenue Management and Ecommerce teams, the Director develops and implements strategy to position the property as a market leader across Rooms, F&B, MICE, Wellness, and other areas. The role calls for a deep understanding of the luxury landscape, strong storytelling and business development skills, and the ability to lead a talented team with clarity, accountability, and a commitment to excellence. The position is full-time and permanent, based at the property. Salary is $180,000–$195,000 per year, with eligibility for a bonus of up to 20%.

Requirements

7 to 10 years of experience in sales and marketing in luxury hospitality.
Experience as part of an opening or luxury repositioning team for a luxury hotel generating $50 million in annual revenues.
Strong business acumen, including critical thinking, strategic decision-making, and contribution to budgeting processes.
Data-driven approach and strong business sense.
Excellent interpersonal skills and ability to build relationships with internal stakeholders, external partners, and luxury clientele.
Strong verbal and written communication skills in English.
Bachelor’s degree in Marketing, Sales, Hospitality, or Business.
Strong interest in the luxury and hospitality industries.
Legal eligibility to work in the United States.
Availability to work on-site at the property; the position is not remote.

Nice To Haves

Proficiency in French.
Curiosity about current best practices and industry trends.

Responsibilities

Contribute to budget planning and the post-renovation launch by setting targets for segments and feeder markets, then develop and execute an annual sales strategy across key revenue streams.
Develop key partnerships with the Accor global sales office, luxury travel advisors, consortia, and corporate clients.
Represent the hotel at industry events, trade shows, and networking functions to promote the property and generate qualified leads.
Organize and participate in sales missions, familiarization trips, client meetings, and promotional activities.
Coordinate internal teams to ensure events are executed effectively and create memorable experiences for clients.
Bring the brand promise to life throughout the hotel and across guest touchpoints.
Develop and implement the hotel’s positioning and communication strategy to grow visibility, desirability, and reputation in key markets.
Oversee the Marketing Manager’s action plan across public relations, social media, advertising, and digital marketing, in coordination with the Ecommerce Director.
Collaborate with brands and external creative teams to align visual identity and messaging with the hotel’s luxury positioning and brand guidelines.
Build visibility through proactive media relations and influencer collaborations.
Develop strategic partnerships with luxury brands and cultural organizations for exclusive events, co-branded campaigns, and other activations.
Use data-driven decision-making and regular business reviews to drive sales team performance.
Analyze market trends, competitive benchmarks, and guest insights to identify business opportunities.
Work with the General Manager, Revenue, and Ecommerce leaders to define the optimal business mix and contribute to monthly forecasts and demand-period strategies.
Recruit, train, and mentor a high-performing sales and marketing team.
Foster a culture of excellence, accountability, and guest-centric service aligned with the brand’s standard operating procedures.