Director of Sales Marketing

Elegance Senior Living • Hot Springs, AR

5d

About The Position

The Director of Sales Marketing leads sales and marketing activities to achieve community occupancy goals. The role manages the sales process from lead generation and appointment setting through community visits, deposit collection, and move-ins, while using a CRM and overcoming sales objections. The director builds relationships with prospective residents, advisers, and referral partners, tailoring the experience to connect individual needs with community benefits. The position also supports a customer-service and hospitality culture, participates in local and community events, and analyzes sales and business development data. The company describes itself as growing, with supportive leadership and opportunities for career advancement.

Requirements

• Proven ability to close sales, including generating leads, setting appointments, and converting tours to move-ins.
• Passion for supporting customers and referral sources in identifying a senior living solution.
• At least two years of sales experience; retirement or healthcare industry experience is preferred.
• Knowledge of state and Medicare/Medicaid regulations affecting service delivery.
• Valid driver's license and private vehicle required for frequent business use.
• Ability to pass background and drug screens.

Nice To Haves

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Sales experience in the retirement or healthcare industry preferred.

Responsibilities

• Perform sales closing activities, including lead generation, appointment setting, community visits, deposit collection, move-ins, CRM utilization, and overcoming objections.
• Develop and execute sales and marketing plans to achieve occupancy goals.
• Analyze conversion ratios, sales, and business development data and prepare reports.
• Cultivate relationships with potential residents, advisers, and referral partners, creating personalized experiences focused on matching needs to community benefits.
• Plan and participate in community and local events and professional groups.
• Drive a customer service and hospitality culture within the community.
• Complete other duties as assigned.

Benefits

• Competitive compensation and comprehensive benefit plans.
• Paid time off and holidays.
• 401K/Roth Plan.
• Company-paid life insurance.
• Perks and discounts.
• Tuition program.
• Travel program.
• Employee Assistance Program.
• Supportive leadership and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed