Director of Sales & Marketing

Gameday Social Apparel•Sioux Falls, SD

6d•$110,000 - $165,000•Onsite

About The Position

Gameday Social is a South Dakota-based fashion brand for women, founded in 2021 by Jael Thorpe and certified as a woman-owned company. The company creates licensed collaborations to elevate the social fan experience and has grown through innovative design, quality, and retailer and licensing relationships. The Director of Sales & Marketing will own revenue growth and brand amplification. This builder and leader will set strategic account plans, participate in strategic retailer meetings, and lead the marketing team in translating the brand story into retailer sell-through. The role leads the account management (sales) and marketing teams and works across the business in a fast-moving environment at the intersection of fashion and sports. The position reports directly to the Founder & CEO and is based in person in Sioux Falls, South Dakota.

Requirements

At least 8 years of sales, brand, or marketing leadership experience in fashion, licensed or brand-centric consumer products, in an omnichannel environment.
Proven wholesale experience with national retailers, including leading buyer presentations.
Experience leading and growing teams.
A revenue-focused approach, including investigating changes in results and developing solutions, resource needs, and plans.
Strong communication and presentation skills, with the ability to represent the brand with buyers, licensors, and partners.
P&L ownership, including travel expense management.
Ability to travel for retailer meetings and markets.
Genuine interest in licensed apparel and the customers the company serves.

Nice To Haves

Licensed collegiate or professional sports experience.

Responsibilities

Own an annual revenue target and growth roadmap for each strategic account, and present plans to leadership for feedback.
Join account managers in strategic buyer meetings and line reviews, bringing curated recommendations on core styles, proven products, and expansion opportunities.
Build relationships with new and existing retailers, including buyers and marketers, and support retailers with assets that improve turnover.
Strategize the placement of available-to-ship and slow-moving inventory through existing accounts and new channels, including off-price, marketplaces, and wholesale platforms.
Own the quality and expansion of wholesale and marketplace channels, including internal and third-party channels such as Faire and TikTok Shop.
Coach and develop account managers to manage their accounts with ownership.
Set the marketing strategy and calendar and give the team clear plans to execute.
Develop retailer marketing program strategies, including in-store signage, promotional assets, and sell-in materials for retail partners and sales representatives ahead of each launch.
Turn licensing partnerships and collaborations into full brand stories and involve leadership early in high-value opportunities.
Build brand preference so shoppers choose Gameday Social, not just an individual style.
Work with Product and Merchandising on go-to-market planning for each collection, ensuring retailers receive brand assets promptly and launches are prepared before product arrives.
Own P&L responsibilities, including travel expense management.