Director of Sales & Marketing

InnVest • Seattle, WA

7d • Onsite

About The Position

The Director of Sales & Marketing provides strategic leadership for the hotel’s commercial strategy to drive total revenue performance. The role works closely with the General Manager, Revenue Management, Digital Marketing, Public Relations, and Food & Beverage teams to align revenue-generating activities. Using market intelligence, financial analysis, and industry trends, the director leads the sales and catering teams in meeting budgeted revenue goals while maintaining fiscal responsibility. The director also represents the hotel in the community and develops key account relationships to strengthen visibility and long-term growth.

Requirements

• Previous hotel sales leadership experience.
• Strong financial acumen and experience managing budgets and forecasting.
• Proficiency with CRM systems such as Delphi and Opera, Microsoft Office Suite, and data reporting platforms such as Tableau.
• Ability to inspire, develop, and hold teams accountable.
• Strategic thinking, negotiation, and relationship-building skills.
• Adaptability and ability to respond quickly to changing market dynamics.
• Hospitality, professionalism, and alignment with Kimpton and IHG culture.

Responsibilities

• Develop and execute sales and marketing strategies aligned with the budget and the hotel’s market positioning.
• Drive achievement of group rooms and catering revenue targets.
• Partner with Revenue Management on market mix, pricing, displacement, and deployment decisions.
• Analyze STR, Demand360, Agency360, and other industry data to guide strategic adjustments.
• Create and execute the hotel’s Annual Business Plan.
• Lead, mentor, and develop the Sales and Catering teams.
• Set performance expectations, create quarterly action plans, and conduct regular check-ins.
• Foster accountability, urgency, and proactive selling; assess team development needs and provide training and coaching.
• Identify priority market segments and develop targeted account and travel strategies.
• Manage select high-value accounts and assigned market segments.
• Monitor the competitive set and recommend pricing, service, and product enhancements.
• Collaborate with corporate sellers and brand partners to maximize account penetration.
• Direct marketing and public relations initiatives, including management of PR partners.
• Align sales strategy, digital presence, and brand positioning.
• Build community relationships to increase local exposure and brand awareness.
• Develop and manage departmental budgets, forecast expenses, and explain P&L variances.
• Partner with Revenue and Catering leadership on monthly, quarterly, and annual forecasting.
• Maintain accurate account documentation and CRM database integrity.
• Participate in weekly revenue and yield meetings.

Benefits

• On-site parking
• $75 monthly cell phone reimbursement
• Dry cleaning for workplace attire
• Hotel and restaurant discounts at Kimpton and IHG properties worldwide
• Paid time off, including sick and vacation pay with rollover
• Paid holidays from the start date
• Medical, dental, vision, and HSA plans
• Basic and supplemental life insurance
• Short- and long-term disability insurance
• Hospital indemnity, critical illness, and accident insurance
• Tuition reimbursement
• Commuter benefits
• Bonus compensation may be available at the company’s discretion

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed