Director of Marketing & Sales

Canterbury on the Lake•Towson, MD

1d•$98,000 - $117,600

About The Position

Blakehurst, a Life Plan Community serving more than 300 seniors on a 40-acre campus in Towson, Maryland, is seeking a Director of Marketing and Sales. This leader is responsible for directing sales and marketing strategy to sell community units and maintain optimal occupancy. The role combines strategic planning with hands-on sales activities to meet and exceed performance goals. The Director develops and executes sales and marketing plans, builds relationships with prospective residents, families, referral partners, and community organizations, and guides prospects from initial inquiry through move-in. The role also oversees lead pipelines and follow-up using Salesforce, campaigns and online presence, community events, and strategic partnerships. The Director works with the Executive Director, community leadership, LCS marketing teams, agency partners, and regional sales and marketing leaders, and mentors sales team members.

Requirements

Minimum of 5 years of sales and marketing leadership experience.
Experience in senior living, healthcare, hospitality, real estate, or a related industry.
Proven success meeting and exceeding sales goals.
Experience managing CRM systems, such as Salesforce, and sales pipelines.
Strong communication, presentation, and relationship-building skills.
Ability to manage multiple priorities in a fast-paced environment.
Proficiency with Microsoft Office applications.
Ability to pass the preemployment screening process, including a fitness-for-duty physical, criminal background check, drug test, and employment references as required.

Nice To Haves

Bachelor's degree in Marketing, Business Administration, or a related field.

Responsibilities

Develop and execute sales strategies to achieve and maintain occupancy targets.
Build relationships with prospective residents, their families, and referral partners.
Conduct personalized tours and consultations that demonstrate the value of the Blakehurst lifestyle.
Guide prospects through the sales journey from inquiry through move-in.
Manage sales pipelines, conversion efforts, and lead follow-up using Salesforce CRM.
Monitor and report key performance indicators, including occupancy, lead generation, and conversion metrics.
Develop and implement marketing plans aligned with community goals and local market opportunities.
Partner with LCS marketing teams and agency partners on advertising, branding, and promotional efforts.
Manage digital and print marketing campaigns to enhance community visibility and engagement.
Oversee website content and online presence.
Plan and host events, seminars, open houses, and outreach activities that generate qualified leads.
Cultivate relationships with healthcare providers, hospitals, local businesses, referral agencies, and community organizations.
Expand referral networks and identify opportunities to increase awareness of Blakehurst in the greater Baltimore market.
Work with the Executive Director and community leadership team to align occupancy and operational goals.
Partner with regional sales and marketing leaders to support best practices and consistency with LCS SalesFIRST standards.
Mentor and support sales team members, fostering accountability, excellence, and hospitality.
Provide market insight on pricing strategies, promotions, and competitive positioning.