Director of Marketing & Sales

Life Care Services•Towson, MD

18h

About The Position

Blakehurst is seeking a Director of Marketing and Sales to lead sales and marketing strategy, support successful unit sales, and maintain optimal community occupancy. The role combines strategic planning with hands-on sales activities to meet and exceed performance goals. The Director builds relationships with prospective residents, families, referral partners, and community organizations; guides prospects from inquiry through move-in; and oversees lead pipelines, marketing efforts, and community outreach. The role also collaborates with community and regional leadership, supports sales team members, and provides market insights on pricing, promotions, and competitive positioning.

Requirements

At least 5 years of sales and marketing leadership experience.
Experience in senior living, healthcare, hospitality, real estate, or a related industry.
Proven success meeting and exceeding sales goals.
Experience managing CRM systems such as Salesforce and sales pipelines.
Strong communication, presentation, and relationship-building skills.
Ability to manage multiple priorities in a fast-paced environment.
Proficiency with Microsoft Office applications.

Nice To Haves

Bachelor's degree in Marketing, Business Administration, or a related field.

Responsibilities

Develop and execute sales strategies to achieve and maintain occupancy targets.
Build relationships with prospective residents, their families, and referral partners.
Conduct personalized tours and consultations that demonstrate the value of the Blakehurst lifestyle.
Guide prospects through the sales journey from inquiry through move-in.
Manage sales pipelines, conversion efforts, and lead follow-up activities using Salesforce CRM.
Monitor and report key performance indicators, including occupancy, lead generation, and conversion metrics.
Develop and implement marketing plans aligned with community goals and local market opportunities.
Partner with LCS marketing teams and agency partners on advertising, branding, and promotional efforts.
Manage digital and print marketing campaigns to enhance community visibility and engagement.
Oversee website content and online presence.
Plan and host events, seminars, open houses, and outreach activities that generate qualified leads.
Cultivate relationships with healthcare providers, hospitals, local businesses, referral agencies, and community organizations.
Expand referral networks and identify opportunities to increase awareness of Blakehurst within the greater Baltimore market.
Work with the Executive Director and community leadership team to align occupancy and operational goals.
Partner with regional sales and marketing leaders to ensure best practices and consistency with LCS SalesFIRST standards.
Mentor and support sales team members, fostering accountability, excellence, and hospitality.
Provide market insight on pricing strategies, promotions, and competitive positioning.