Director of Sales, Marketing & Revenue

ASM Global•Cleveland, OH

2d•$135,000 - $165,000•Onsite

About The Position

The Director of Sales, Marketing and Revenue leads the facility’s sales, marketing, communications, and revenue strategy. The role drives revenue through event bookings, rental income, sponsorships, partnerships, naming rights, and digital asset monetization, while overseeing brand positioning, public image, and client experience. The Director works closely with executive leadership to maintain a strong market presence, attract high-profile events and partners, and meet or exceed annual revenue targets. This position develops and executes revenue strategies, sales plans, forecasts, pricing, and marketing programs; oversees client relationships and booking activity; leads public relations and community engagement; and manages the Sales and Marketing department’s financial performance and staff. The position is based onsite at the Huntington Convention Center of Cleveland.

Requirements

Minimum 5–7 years of sales and marketing-related experience.
3–5 years of supervisory experience.
Industry experience required; facility experience preferred.
Excellent communication, organizational, and interpersonal skills.
Ability to supervise, mentor, and develop staff effectively.
Ability to prioritize multiple projects and meet deadlines.
Strong aptitude for figures, including forecasting, budgeting, pricing, and financial analysis.
Advanced writing, presentation, and media communication skills.
Professional presentation, appearance, and work ethic.

Nice To Haves

Bachelor’s degree from a four-year college or university in Business, Marketing, Journalism, Public Relations, or a related field preferred.
Facility experience preferred.

Responsibilities

Develop and execute revenue strategies to meet or exceed annual revenue targets, and identify new revenue opportunities through ancillary services, advertising, sponsorships, naming rights, and partnerships.
Identify and secure business across convention, association, trade show, corporate, and special event markets.
Prepare and execute the annual Sales Strategy Plan and revenue forecasts in alignment with the facility budget.
Oversee pricing, rates, rental strategies, facility utilization, event mix, booking pace, and revenue performance.
Track bookings, lead conversion, revenue, pipelines, tentative and definite bookings, cancellations, lost business, and KPIs; analyze market trends, competitors, and historical data to guide decisions.
Develop long-term sales and marketing strategies to strengthen the facility’s market position, market share, and competitiveness.
Partner with the Destination Marketing Organization to align sales strategies and booking guidelines, assess opportunities, and maximize convention and event bookings.
Solicit association, trade show, and other target markets; lead sales efforts, build client relationships, prepare strategic bid proposals, and convert pending business to definite bookings.
Represent the facility at regional and national industry trade shows; ensure rental agreement compliance and maintain the facility booking calendar.
Ensure a high-quality client experience from prospecting through contract execution, and liaise with building personnel, CVBs, clients, partners, and stakeholders.
Develop client retention and repeat-business strategies and cultivate relationships with associations, event organizers, meeting planners, promoters, and industry stakeholders.
Coordinate with Operations, Event Services, Finance, Food & Beverage, and other departments to align sales commitments with operational capabilities and financial objectives.
Participate in Legends Global Regional Sales meetings and support portfolio opportunities, including efficient use of the rotational business opportunities database.
Develop and oversee the annual marketing strategy and plan, including advertising, digital campaigns, social media, website content, email marketing, and promotional materials.
Use market research, audience segmentation, and performance analytics to strengthen brand awareness, engage target audiences, and measure marketing results.
Maintain a unified narrative and consistent branding across marketing materials and digital touchpoints; optimize digital campaigns and lead-to-booking conversion.
Develop revenue opportunities from digital assets, advertising, sponsorship packages, and virtual event services; collaborate on pricing models and packages.
Coordinate joint marketing and lead generation with CVBs, tourism partners, and industry organizations; track marketing KPIs and ROI against sales and business goals.
Oversee social media strategy, content creation, scheduling, and monitoring, as well as content marketing assets such as video, photography, and case studies.
Use CRM and marketing automation tools to support lead nurturing and funnel tracking.
Lead public relations and proactive media efforts, build media relationships, handle media inquiries and public announcements, and coordinate crisis communications with venue executive leadership and Legends Global corporate communications.
Protect the facility’s reputation and brand integrity and maintain a consistent brand voice across media channels.
Manage Sales and Marketing department financial performance, budgets, revenue targets, resource allocation, and return on investment; provide performance reports to the General Manager and executive leadership.
Lead, direct, and manage Sales and Marketing personnel; set goals and KPIs, conduct performance reviews, establish accountability, and recruit, train, mentor, develop, and retain staff.
Foster a collaborative, positive, results-driven culture focused on revenue growth, customer service, and operational excellence.
Develop community engagement initiatives and relationships with local businesses, civic and educational institutions, regional stakeholders, nonprofit groups, and community organizations.
Position the facility as a community asset through local partnerships, events, sponsorships, and community-focused initiatives.
Act as Director on Duty as required and maintain professional presentation, appearance, and work ethic.
Monitor and analyze customer satisfaction survey results, identify improvement opportunities, increase participation, and implement strategies to improve customer experience and satisfaction.
Perform other duties as assigned.