Director, Growth Marketing - Remote (United States)

SalesRabbit•Lehi, UT

2d•Remote

About The Position

The Director of Growth Marketing owns acquisition and conversion strategy across the SalesRabbit portfolio, connecting marketing investment to qualified pipeline, customer acquisition, and revenue. The role translates company go-to-market priorities into an integrated growth plan and leads the people, programs, investment, and partners responsible for delivering it. It is accountable for setting priorities, allocating investment, improving performance, and communicating commercial results. PPC and SEM currently generate most lead flow; the Director will strengthen that acquisition engine while developing opportunities across existing products and the RoofRabbit launch. Scope includes paid acquisition, integrated campaigns, prospect lifecycle, conversion optimization, account-based marketing, and events. The Director connects these programs to the buying journey and works with Product Marketing, Brand and Content, Product, Sales, and Operations to coordinate responsibilities and improve commercial outcomes. Product Marketing owns buyer segmentation, positioning, product launch strategy, sales enablement and training, competitive intelligence, and customer adoption and expansion strategy. Product owns in-app onboarding, activation mechanics, and checkout, while Operations owns systems, routing implementation, and reporting infrastructure. This is a highly hands-on leadership role. The Director will personally lead critical Growth Marketing work while building the team, operating rhythms, and capabilities needed to scale. They will move between investment decisions and campaign, funnel, or customer data; diagnose performance constraints; and direct improvements. They will develop internal talent and manage specialist agencies with clear expectations for quality, accountability, and business impact. AI and automation are core operating tools for accelerating research, segmentation, campaign development, personalization, experimentation, and analysis while maintaining accuracy and sound judgment. Success is measured by qualified pipeline, bookings, acquisition efficiency, funnel conversion, and the ability to turn insight into better commercial results. Sales Rabbit is a distributed software company serving roofing and field sales businesses. Its products include Roof Rabbit and Field Rabbit, which are part of a unified AI-native platform supporting workflows from lead generation through payment. The company emphasizes speed, agility, and practical use of AI and automation to help contractors operate more efficiently.

Requirements

At least 8 years in B2B SaaS growth, demand generation, or revenue marketing, with meaningful leadership responsibility.
Demonstrated success building or significantly improving a Growth Marketing function in a high-growth or transformation environment.
Ownership of meaningful acquisition investment and measurable impact on qualified pipeline, bookings, customer acquisition, conversion, or growth efficiency.
Deep hands-on PPC and SEM experience, including targeting, bidding, conversion tracking, creative testing, landing-page optimization, and downstream pipeline analysis.
Strong lifecycle marketing and experimentation skills, with examples of improving prospect, trial, nurture, or reactivation conversion.
Commercial fluency across acquisition cost, payback, pipeline economics, Sales conversion, and customer value.
Working experience partnering with Product on activation, self-service conversion, or product-qualified Sales handoffs.
Experience working closely with Sales and Operations to improve qualification, routing, follow-up, and funnel visibility.
Ability to translate Product Marketing positioning and buyer insight into effective offers, campaign briefs, and conversion experiences.
Experience developing ABM or field programs tied to measurable commercial outcomes.
Experience hiring and developing teams, managing agencies, and personally intervening when execution or performance requires it.
Strong judgment under constraints, including evidence of stopping ineffective work and reallocating resources.
Clear executive communication and ability to align senior stakeholders around decisions and commitments.
Practical use of AI and automation across research, segmentation, campaign development, personalization, experimentation, analysis, and execution, with demonstrable repeatable workflows.

Nice To Haves

Experience in roofing, home services, construction technology, field sales, or vertical SaaS.
Experience marketing a multi-product portfolio or platform.
Experience scaling both sales-led and product-led acquisition motions.
Experience developing ABM and field programs that produce measurable commercial results.
Experience in founder-led, private-equity-backed, or significant transformation environments.

Responsibilities

Build the growth plan across products, audiences, and buying motions, with pipeline commitments, investment assumptions, conversion goals, and priorities.
Translate company strategy into quarterly plans and a weekly operating cadence that makes progress, risks, and decisions visible.
Allocate investment based on customer quality, acquisition economics, conversion performance, and growth-opportunity maturity; recommend what to scale, improve, stop, or resource differently.
Protect the existing acquisition engine while testing new audiences, offers, channels, and product entry points.
Own paid acquisition strategy and execution, including PPC and SEM performance.
Build integrated campaigns across products, segments, and audiences using positioning and customer insight developed with Product Marketing.
Improve targeting, bidding, offers, creative, landing pages, and conversion paths based on downstream performance.
Lead prospect nurture, trial communications, reactivation, and other lifecycle programs that improve conversion.
Direct paid media and specialist partners and maintain accountability for commercial outcomes.
Coordinate with Brand and Content on campaign assets and organic demand while respecting their ownership of editorial calendar, social channels, and SEO and AEO strategy.
Establish shared funnel definitions, qualification criteria, Sales handoff standards, and performance measures with Sales, Product, and Operations.
Lead funnel reviews, identify constraints, establish corrective actions, and assign clear owners.
Partner with Product on activation, trial or freemium conversion, and product-qualified Sales handoffs; own marketing components such as acquisition, landing-page conversion, prospect communications, and reactivation.
Build a disciplined experimentation program across audiences, offers, messaging, channels, and conversion points.
Define reporting requirements with Operations and use data to guide investment and execution decisions.
Develop target-account programs with Sales, including account selection, buying-group priorities, engagement plans, and follow-up.
Own the commercial strategy for conferences, executive dinners, webinars, partner events, and other field programs, tying engagement to qualified meetings, opportunity creation, and deal progression.
Use specialist partners for event production and logistics while retaining internal ownership of objectives, audience, experience, and results.
Establish the function before the full team is in place, then sequence hiring and development of Growth Marketing and Field & ABM capabilities according to demonstrated business needs.
Set expectations for employees and partners, review work quality, and coach them toward stronger performance.
Personally lead consequential work while developing the team's judgment and execution capabilities; make deliberate resource decisions based on work required and expected return.
Build repeatable AI-enabled workflows for research, segmentation, campaign development, personalization, experimentation, and analysis.
Communicate performance clearly, distinguish evidence from assumptions, and escalate material risks with options and a recommendation.