Senior Director, Global Field Marketing
About The Position
Altus Group is hiring a Senior Director, Global Field Marketing to lead its global field marketing function and strengthen its contribution to commercial growth, with an immediate priority on improving pipeline conversion and velocity in North America. Reporting to the Chief Marketing Officer, the role partners with senior sales leadership across North America, EMEA, and APAC to shape go-to-market priorities, align marketing investment with growth opportunities, and improve how marketing and sales jointly drive pipeline performance. The position sets global field marketing strategy across new customer acquisition, account expansion, and retention, balancing a consistent global approach with regional market needs. It provides strategic direction and coaching to an established global team, builds regional capabilities, and advances the team’s role from program execution toward commercial strategy. The role also leads integrated demand generation, evaluates marketing investments against pipeline and business outcomes, and collaborates with Product Marketing, Integrated Campaigns, Digital, Marketing Communications, and commercial teams on coordinated, AI-forward go-to-market programs. This is a flexible hybrid role based in New York, with approximately 20% travel to collaborate with regional teams and sales leaders.
Requirements
- Demonstrated record leading data-driven field marketing strategies and teams within complex B2B SaaS or technology organizations.
- Ability to establish global priorities, develop regional capabilities, and position field marketing as a strategic commercial partner.
- Understanding of how marketing investment contributes to pipeline performance, customer acquisition, and revenue growth.
- Ability to engage credibly with senior sales executives, navigate competing priorities, influence investment decisions, and use commercial insight to improve pipeline conversion, velocity, and marketing effectiveness.
- Experience leading integrated demand generation across complex B2B buying journeys, including account-based marketing, audience targeting, and intent and engagement data.
- Strong analytical approach and experience with Salesforce, Marketing Cloud, and marketing technology platforms to evaluate pipeline contribution, guide decisions, and demonstrate measurable results.
- Ability to build trusted relationships across executive leadership, sales, and marketing; challenge assumptions; align stakeholders; and translate strategy into coordinated action.
- Experience developing high-performing teams, elevating strategic thinking, and creating accountability across global and regional markets.
Nice To Haves
- Experience marketing complex technology solutions to multiple stakeholders and customer segments, ideally across a portfolio of products or services.
- Exposure to professional services or commercial real estate technology.
- Curiosity about AI and automation and the ability to assess where innovation can improve marketing effectiveness and commercial outcomes.
Responsibilities
- Establish global field marketing strategy and priorities across North America, EMEA, and APAC, with an immediate focus on commercial performance in North America.
- Translate business objectives into regional strategies supporting new customer acquisition, account expansion, and retention.
- Partner with senior sales leaders across enterprise, mid-market, inside sales, and account management to align go-to-market strategies with commercial objectives, pipeline targets, and regional growth priorities.
- Use strategic insight and commercial judgment to guide marketing resource allocation and improve sales and marketing alignment.
- Lead integrated demand generation strategies to strengthen pipeline progression, improve conversion, and increase velocity through complex B2B buying journeys.
- Work with sales and cross-functional marketing partners to strengthen customer engagement, advance opportunities, and improve marketing programs’ commercial contribution.
- Assess field marketing initiatives using pipeline data, campaign performance, and commercial insights; evaluate regional programs, events, and demand generation activities against business priorities.
- Direct resources toward opportunities with the greatest potential commercial impact and challenge approaches that are not delivering sufficient value.
- Provide strategic leadership and coaching to the established global team, strengthening commercial perspective, regional collaboration, capabilities, and accountability for outcomes.
- Collaborate with Product Marketing, Integrated Campaigns, Digital, Marketing Communications, and commercial teams to develop coordinated, AI-forward go-to-market programs.
- Ensure regional initiatives reflect customer needs, market dynamics, and Altus Group’s software, data, and advisory solutions while remaining aligned with global marketing priorities.
Benefits
- Competitive compensation, incentive and bonus plans, and a total rewards package prioritizing mental, physical, and financial well-being.
- Professional learning and development, including access to the Altus Intelligence Academy and its more than 150,000 hours of learning content.
- Flexible work model that supports working from the office for collaboration and remotely for focused tasks.
- Mentorship from experienced professionals and opportunities to work with industry data sets, tools, and technology.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
