Global Senior Marketing Director

AstraZeneca • Gaithersburg, MD

7d • $231,989 - $347,983

About The Position

Within AstraZeneca’s Global Respiratory team, the Senior Global Marketing Director will lead the development of promotional brand strategy and materials for a fast-growing blockbuster brand. Reporting to the Global Commercial Head, the role focuses on growing the brand as a market leader, achieving short-term success, and maximizing long-term brand value. The director will help prepare and execute launch activities as the product expands into a new indication, while aligning the brand narrative with emerging evidence and supporting cohesive execution across markets.

Requirements

• Bachelor’s degree, preferably in business, marketing, or the sciences.
• Extensive experience in the pharmaceutical, healthcare, or biotech industries.
• Proven track record developing and executing brand strategies based on insights and value propositions.
• Robust understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
• Demonstrated financial competence and clear understanding of P&L and business drivers.
• Experience engaging external customers, such as key opinion leaders and payers.

Nice To Haves

• Strong critical-thinking and problem-solving skills.
• Experience in the respiratory therapeutic area, preferably with biologic therapies.
• Proven leadership and influencing skills to drive strategy adoption.
• Ability to work effectively with agency partners to turn strategic plans into action.
• Innovative thinking and ability to bring bold ideas to life.
• Ability to work amid ambiguity, simplify complexity, and manage multiple priorities.

Responsibilities

• Develop and refine the brand’s promotional strategy to increase global impact and pursue its transformative ambition.
• Create and implement promotional materials and campaigns aligned with the overarching brand strategy.
• Analyze business performance and develop strategic insights to optimize brand performance and identify growth opportunities.
• Present brand strategy to senior leaders and support cohesive execution across markets.
• Use competitive intelligence to identify opportunities and threats and position the brand against competitors.
• Collaborate with medical affairs, commercial market development, advocacy, and G8 markets to align the brand narrative with emerging evidence.
• Prepare and execute launch activities for the product’s expansion into a new indication.

Benefits

• Short-term incentive bonus eligibility.
• Equity-based award eligibility for salaried roles.
• Qualified retirement programs.
• Paid time off, including vacation, holidays, and leaves.
• Health coverage.
• Dental coverage.
• Vision coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior