Senior Director, Global Myopia Marketing
About The Position
At CooperVision, a business unit of CooperCompanies, the Senior Director, Global Myopia Marketing serves as the global brand leader for MiSight and the broader myopia management portfolio. The role owns MiSight brand positioning and long-range growth strategy; develops globally aligned, insight-driven brand platforms; integrates portfolio storytelling across contact lenses, spectacles, and ortho-k; and translates strategy into scalable global toolkits and demand-generation frameworks. The role partners closely with the Global Sr. Director, Myopia Commercial Lead, who leads sales execution and go-to-market models, to activate brand strategy in-market and deliver revenue, penetration, and category growth objectives. The position has global accountability for MiSight 1 day brand strategy and performance, strategic leadership across myopia portfolio positioning, and influence on innovation, lifecycle strategy, and category development. It collaborates extensively with Global Marketing, Commercial, Professional Affairs, R&D, and regional and country teams. This is a full-time, onsite position in Victor, New York, five days per week. The work is office-based, with some travel to other CooperVision locations and offsite meetings. Domestic and international travel, primarily for company meetings and events, is estimated at approximately 20–25%. The work requires sedentary to light physical effort, including extended periods sitting and using a computer. The role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work permanently in the United States without future sponsorship. The starting base pay is $176,625–$271,731 per year for U.S. locations requiring compensation disclosure; the position may also be eligible for other compensation and benefits.
Requirements
- 12–15+ years of experience in global brand or portfolio marketing leadership.
- Proven success leading large-scale, multi-market brands in a B2B2C healthcare or med-tech environment.
- Strong track record building global brands and category narratives.
- Strong track record leading innovation strategy and lifecycle management.
- Strong track record driving demand creation at scale.
- Bachelor’s degree required.
- Ability to translate clinical science into compelling brand narratives.
- Experience shaping and leading emerging or underpenetrated categories.
- Skill in driving alignment across complex, matrixed global organizations.
- Strong understanding of how brand strategy translates to revenue and market share.
- Deep empathy for ECPs, parents, and patients.
- Must be authorized to work in the United States permanently and on an ongoing basis without current or future employer-sponsored work authorization.
Nice To Haves
- MBA or MS degree.
Responsibilities
- Define and lead global MiSight brand strategy, including positioning, value proposition, and brand architecture.
- Establish a differentiated category narrative that strengthens CooperVision’s leadership in myopia management.
- Lead the Long-Range Plan and global marketing strategy for MiSight and the broader myopia portfolio.
- Translate clinical and scientific data into compelling, customer-relevant brand stories.
- Design global demand-generation strategies for Eye Care Professionals (ECPs) and parents and patients.
- Develop scalable global campaign platforms, messaging frameworks, and creative territories.
- Ensure consistency and excellence across advertising and digital ecosystems, professional education and advocacy programs, public relations, and thought leadership.
- Partner with regions to enable locally relevant activation while maintaining global brand integrity.
- Define MiSight’s role within the broader myopia management portfolio and clarify positioning across modalities.
- Shape portfolio positioning hierarchy, pricing logic, and segmentation strategy.
- Provide brand and market input into product innovation, lifecycle management, and pipeline prioritization.
- Partner with R&D and lifecycle management teams to align innovations with unmet customer and category needs.
- Own the global brand health framework, including KPIs for awareness, adoption, and loyalty.
- Use market research, competitive intelligence, and customer and patient behavior insights to inform strategic choices and growth opportunities.
- Partner with Commercial and Finance to align marketing investment effectiveness with ROI.
- Align stakeholders across global, regional, and country teams as the central brand orchestrator.
- Build partnerships with Global Commercial, Professional Affairs, R&D, and Regulatory.
- Lead global forums for best-practice sharing and consistent execution excellence.
- Develop and deploy brand tools and toolkits, including campaigns, training, messaging, and digital assets.
- Establish brand governance and excellence standards across markets.
- Build customer-centricity, innovation, and strategic rigor within the marketing organization.
- Mentor and develop marketing talent to strengthen global capabilities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
