About The Position
AppViewX is seeking a Senior Director of Global Demand Generation to lead and scale its demand generation engine. The role owns strategy and execution across field marketing, digital demand generation, and integrated marketing campaigns, with accountability for building pipeline, accelerating deals, and delivering measurable revenue impact. The position leads a team, defines the demand generation playbook, and partners closely with Sales, Product Marketing, and executive leadership to align marketing programs with business goals. It calls for both strategic direction and hands-on analysis of campaign performance.
Requirements
- 10+ years of experience in demand generation, growth marketing, or integrated marketing roles.
- At least 2 years of experience in a people management capacity.
- Proven track record of driving measurable pipeline and revenue impact through marketing programs.
- Bachelor's degree in marketing, business, or a related field.
- Experience building and scaling a demand generation function within B2B SaaS or enterprise technology, with measurable pipeline generation and revenue contribution.
- Strong understanding of pipeline and revenue metrics and the ability to connect marketing investments and programs to business outcomes.
- Experience leading teams across field marketing, digital demand generation, and integrated campaigns, developing talent, and driving cross-functional execution.
- Experience leading demand generation across a diverse product portfolio, including established and early-stage products, and tailoring strategies to different product maturity stages.
- Strong analytical and communication skills, including interpreting campaign performance data and presenting strategies to senior Sales and Marketing leaders.
- Comprehensive understanding of the demand generation funnel, from brand awareness and lead acquisition through opportunity progression and closed-won revenue.
- Demonstrated ability to build trusted partnerships with Sales and other go-to-market teams to align priorities and improve business outcomes.
- Experience leveraging AI tools to improve campaign planning, audience segmentation, performance analysis, and content production.
Nice To Haves
- Experience in enterprise B2B technology or cybersecurity.
- Experience marketing cybersecurity, identity, or infrastructure software to security and IT buyers.
- Experience scaling demand generation in a high-growth startup environment and optimizing resources while delivering pipeline and revenue targets.
- Understanding of how AI is influencing B2B buyer behavior and experience adapting demand generation strategies and programs accordingly.
- Experience building or managing Account-Based Marketing (ABM) programs using platforms such as 6sense or Demandbase, with demonstrable results.
Responsibilities
- Lead and develop a high-performing demand generation team spanning field marketing, digital demand generation, and integrated campaigns.
- Own global demand generation strategy and be accountable for pipeline contribution, MQL targets, and revenue influence goals.
- Build and manage field marketing programs, including regional events, trade shows, executive roundtables, and partner activations.
- Oversee digital demand generation, including paid advertising, marketing automation, nurture programs, and web conversion optimization.
- Partner with Sales leadership on territory plans, account targeting, pipeline coverage requirements, and sales feedback loops.
- Design and execute integrated, multi-channel campaigns across paid media, email, content syndication, SEO/SEM, and social.
- Collaborate with Product Marketing to ensure campaigns use strong messaging, differentiated positioning, and audience-relevant content.
- Define, track, and report demand generation KPIs, including pipeline sourced, influenced pipeline, CAC, and program ROI.
- Manage agency relationships, vendor partnerships, and the marketing technology stack supporting demand generation.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
