Global Director, Demand Generation

Vontier•Virtual, Virtual

6d•$150,000 - $200,000

About The Position

Teletrac Navman is seeking a Global Director of Demand Generation to own the global acquisition strategy and build a data-driven, AI-enabled function that converts market demand into qualified pipeline and marketing-sourced revenue across regions. The role is accountable for pipeline and sales-qualified opportunity targets, acquisition efficiency, website conversion, and the partnership between Marketing and Sales from first touch through closed-won. The Director will lead full-funnel demand programs across paid, organic, owned, partner, and outbound-assist channels; manage global media investment; and operate the corporate website as a primary pipeline asset. Responsibilities also encompass SEO and AI-search visibility, paid media, marketing operations and measurement, regional and Sales partnership, and leadership and development of a global team of approximately five direct reports alongside agency and freelance partners. The position requires extensive B2B demand generation or digital marketing experience, including multi-region team leadership, pipeline ownership, strong digital acquisition and analytics skills, and advanced experience with Salesforce and marketing automation platforms. The role is based in a global operating context and supports website localization across the US, UK, LATAM, and ANZ. The posting gives a base compensation range of $150,000 to $200,000 per annum.

Requirements

Bachelor's degree in marketing, business, or a related field, or equivalent experience.
10+ years of experience in B2B demand generation or digital marketing, including 7+ years in B2B SaaS.
5+ years leading multi-region teams and agencies, ideally across North America, EMEA, and APAC.
Proven record of owning a pipeline target and growing marketing-sourced pipeline at an efficient CAC.
Hands-on depth in SEO, paid search, and paid social, plus working knowledge of AI search optimization (GEO/AEO).
Experience running a corporate website as a conversion engine, including CMS migration, CRO programs, and multilingual localization.
Strong skills in funnel analytics, attribution, experiment design, and BI tools; comfort working with SQL or data teams.
Advanced experience with Salesforce and a major marketing automation platform such as HubSpot, Pardot/Account Engagement, or Marketo.
Experience with intent/ABM, enrichment, and conversion tools; examples include 6sense, Clay, GA4, and tag management.
Technical knowledge of web technologies such as HTML/CSS, tag management, APIs, and integrations sufficient to lead developers and agencies.
Practical use of generative AI in marketing workflows, with sound judgment about quality, brand, and data privacy.
Ability to operate strategically and tactically and manage multiple programs in a fast-paced, change-embracing environment.

Nice To Haves

MBA or Master's degree.
Experience in telematics, fleet, transportation, IoT, or vertical SaaS, selling to SMB through enterprise.
Experience marketing in Spanish-speaking and LATAM markets.
Agency-side experience.
Experience with competitive-displacement campaigns and partner or channel marketing programs.

Responsibilities

Build and own the global acquisition strategy and annual demand plan, setting pipeline and SQO targets by region, segment, and product line in partnership with Sales and Finance.
Design full-funnel, always-on programs across paid, organic, owned, partner, and outbound-assist channels, centered on buying groups.
Run account-based programs for enterprise and competitive-displacement targets using intent and engagement data.
Manage the global media budget and allocate spend toward channels, audiences, and creative that efficiently generate pipeline.
Test and scale acquisition channels, including LinkedIn, YouTube, CTV, review sites, software marketplaces, partner co-marketing, and event-to-pipeline programs.
Own the global website roadmap, information architecture, performance, conversion, and localization across US, UK, LATAM, and ANZ sites.
Manage the website as a product through a prioritized backlog, sprint cadence, and continuous experimentation, including A/B and multivariate testing, CRO, and personalization.
Partner with Product Marketing and Brand on buyer journeys, bundle and pricing pages, competitor comparisons, ROI calculators, and interactive demos.
Modernize the web and conversion stack, evaluating CMS options, form and lead-routing tools, and AI-powered chat.
Maintain technical website standards for Core Web Vitals, accessibility, structured data, security, and consent management.
Lead SEO across technical health, content, and authority for regional domains and languages.
Improve visibility in AI-driven search and answer engines through GEO/AEO, entity and structured-data strategy, citation-worthy content, and share-of-answer tracking.
Direct paid search and paid social, including bidding, first-party audiences, CRM offline conversion imports, and creative testing.
Use AI tools for content production, localization, ad variations, and analysis with human review and brand governance.
Lead marketing analytics and own a single source of truth for funnel performance from first touch to closed-won revenue.
Define and maintain funnel stages, lead and account scoring, routing, and Sales SLAs with Sales Operations in Salesforce and the marketing automation platform.
Develop measurement that combines multi-touch attribution, incrementality and holdout testing, and media mix modeling.
Deliver weekly pipeline and performance reporting with commentary on results and planned changes.
Own the demand data foundation, including enrichment, intent, first-party data capture, server-side tracking, and consent, in compliance with applicable privacy laws.
Partner with regional Sales and SDR/BDR leaders on speed-to-lead, lead quality, follow-up plays, and closed-lost recapture.
Work with regional marketing teams to localize global programs, share performance, and coach on local market context.
Share win/loss, conversion, and search-demand insights with Product Marketing, Product, and leadership.
Lead and develop a global team of approximately five direct reports, as well as agency and freelance partners; set goals, coach, and conduct performance reviews.
Develop team capability in AI, analytics, and experimentation, and support individual development and succession planning.
Represent demand generation on the global marketing leadership team and support constructive cross-functional collaboration.
Use company people, recruitment, and performance-management processes to hire, develop, reward, and retain talent.
Foster open communication, trust, and accountability, and resolve cultural or functional conflicts across regions.