Demand Generation Marketing Manager

EnsoData • Madison, WI

1d • Remote

About The Position

EnsoData is seeking a hands-on Demand Generation Marketing Manager to plan, execute, and optimize marketing programs that generate awareness, qualified leads, and pipeline growth for its software as a medical device (SaMD) solutions. The role manages day-to-day marketing execution across campaigns, email, website, social media content, webinars, events, public relations, marketing systems, vendors, and inbound leads. The position calls for knowledge of B2B marketing, demand generation, marketing automation, and execution across the marketing and sales lifecycle, together with a record of driving revenue growth.

EnsoData develops waveform artificial intelligence technology to make healthcare more accurate, efficient, and affordable. Its EnsoSleep solution helps reduce the time clinicians spend analyzing, scoring, and managing sleep studies, supporting a simplified and accelerated patient testing, diagnosis, and treatment workflow. The company describes itself as remote, with hybrid options and a headquarters in Madison, Wisconsin. The role is based in the continental United States; candidates must be legally eligible to work and reside in the United States now and in the future, as EnsoData cannot support sponsorships.

Requirements

• At least 5 years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing.
• Strong, hands-on HubSpot experience with workflows, lead scoring, reporting, email, and CRM integration.
• A proven track record of building and running campaigns that produce measurable pipeline.
• Experience with website management, SEO, and content production.
• Experience managing freelancers, agencies, and vendors.
• Excellent writing, project management, and analytical skills.
• Comfort working in a fast-paced, small-team, high-ownership environment.

Nice To Haves

• Experience in sleep medicine or HST.
• Familiarity with marketing to clinicians, DME providers, sleep centers, or health systems.
• Working knowledge of healthcare marketing compliance, including FDA, HIPAA, and claims substantiation.
• Basic proficiency with design tools such as Adobe Creative Cloud or Canva, and web analytics such as GA4.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Plan, launch, and optimize multi-channel campaigns that generate qualified leads and support sales across HST customer segments.
• Track, analyze, and report on funnel performance, including MQLs, SQLs, pipeline contribution, conversion rates, and CAC, and recommend improvements.
• Own HubSpot administration, including CRM and Marketing Hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards.
• Plan and execute email programs, including promotional campaigns, customer and clinician newsletters, product announcements, and lifecycle sequences.
• Manage the company website, including CMS updates, landing pages, site structure, performance, and analytics.
• Lead SEO strategy for clinician-facing and patient-facing content, including keyword research, on-page optimization, technical SEO, and reporting.
• Produce and oversee content such as blog posts, white papers, case studies, clinical summaries, sell sheets, product one-pagers, videos, and sales presentations.
• Manage webinar, trade show, and conference presence, including logistics, booth materials, lead capture, and post-event follow-up.
• Oversee the social media presence, primarily LinkedIn, including the editorial calendar, publishing, community engagement, and performance reporting.
• Manage visual design and content contractors, including briefs, timelines, quality control, and budgets.
• Manage the marketing budget and ensure efficient use of resources.

Benefits

• Competitive salary range of $135,000–$140,000.
• Stock options.
• Remote work with hybrid options and support for flexible schedules.
• Health insurance, including health, dental, and vision insurance with plan options for employees and dependents.
• Paid time off options.
• 401(k).
• Team summits and in-person team events.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed