Sr. Marketing Manager - Demand Generation

ALPHA VIDEO & AUDIO INC•Eden Prairie, MN

2d•$135,000 - $170,000

About The Position

Alpha is seeking a Senior Manager of Demand Generation & Marketing Operations to turn market opportunities into strategic campaigns, stronger account engagement, and measurable pipeline growth. The role focuses on improving demand generation performance and building a more effective revenue-generating marketing engine in complex B2B markets, including casino, sports and live events, broadcast, corporate, education, and technology-driven environments. The position will own demand generation performance, develop account-based marketing strategies, improve HubSpot automation and reporting, and connect campaigns, content, events, digital marketing, and sales outreach into coordinated growth initiatives. The Senior Manager will identify and address gaps in marketing systems and processes, develop reporting that informs decisions, partner with Sales leadership on lead qualification and follow-up, and direct external marketing partners. The role also includes exploring AI and other emerging technologies to improve performance. The successful candidate will work directly with marketing leadership, with room to influence priorities and make decisions. During the first 90 days, they will learn Alpha’s markets, evaluate its marketing infrastructure, identify near-term improvements, and begin implementing changes. Success will be measured by improvements in qualified pipeline, priority-account engagement and conversion, campaign effectiveness and return on investment, HubSpot adoption and visibility, Sales and Marketing alignment, operational efficiency, and use of emerging technologies.

Requirements

At least 6 years of progressive B2B marketing experience, including demand generation or marketing operations.
3–5 years of hands-on HubSpot experience, including workflows, segmentation, campaigns, lifecycle management, reporting, and data governance.
Demonstrated success developing campaigns that generate qualified pipeline or measurable revenue impact.
Experience building account-based marketing programs and partnering closely with Sales.
Ability to translate business goals into marketing strategies and execute them.
Experience improving marketing systems, automation, campaign processes, and reporting.
Strong communication skills and ability to influence stakeholders across departments.
Experience managing external agencies, vendors, and marketing resources.

Nice To Haves

Experience in professional AV, broadcast, enterprise technology, systems integration, software, or other complex B2B solutions.
Familiarity with ZoomInfo, Apollo, LinkedIn Campaign Manager, Google Ads, AI-driven marketing tools, or related technologies.

Responsibilities

Own demand generation performance and identify opportunities to accelerate growth.
Challenge existing marketing approaches, test ideas, and pursue strategies that deliver stronger results.
Translate business objectives into actionable campaigns that influence target accounts and generate qualified opportunities.
Maximize HubSpot capabilities to improve automation, visibility, campaign performance, and sales alignment.
Build and advance account-based marketing strategies for complex buying cycles.
Identify gaps in systems and processes and implement solutions that improve speed, efficiency, and scalability.
Coordinate campaigns, content, events, digital marketing, and sales outreach into growth initiatives.
Develop reporting that identifies performance, areas for improvement, and opportunities.
Partner with Sales leadership to improve lead qualification, follow-up, and pipeline contribution.
Direct outside marketing partners and resources to achieve business objectives.
Explore AI and other emerging technologies to create competitive advantages and accelerate performance.
Evaluate the existing marketing infrastructure and begin implementing improvements during the first 90 days.