Content Marketing Manager, Demand Generation

OpenAI • San Francisco, CA

2d • $227,000 - $252,000 • Hybrid

About The Position

The Content Marketing Manager, Demand Generation will turn foundational B2B messaging, flagship narratives, research, launches, events, and product workflows into content for different industries, lines of business, audiences, and stages of the customer journey. The role creates content such as webinars, guides, ebooks, blogs, customer proof, and decision-enablement materials, and develops modular frameworks that make strong source material reusable.

This is a senior, hands-on individual-contributor position partnering closely with Product Marketing, Demand Generation, and other content and channel teams. The role applies content judgment to determine what to create, how to structure it, and how to adapt it to different contexts while preserving a coherent central narrative. It does not include people management or ownership of the broader content portfolio.

The role is hybrid and based in San Francisco. The expected schedule is in-office Monday through Wednesday and work-from-home Thursday and Friday, with occasional in-office attendance as needed for live webinars.

Requirements

• 7+ years of experience in B2B content marketing, editorial, integrated campaigns, or a related discipline.
• Exceptional writing and editing skills, with a portfolio demonstrating adaptation of substantive source material for different B2B audiences and contexts.
• Ability to translate complex B2B product and business subject matter into clear content without oversimplifying it.
• Ability to identify the strongest B2B narrative, proof point, or value proposition within a larger body of material.
• Experience creating B2B content across industries, business functions, buyer groups, or stages of the customer journey.
• Understanding of B2B audience and channel needs and ability to collaborate closely with Demand Generation while preserving the integrity of the central narrative.
• Ability to create high-quality individual assets and systems that make future work faster and more consistent.
• Strong editorial judgment, speed, precision, and comfort working across a high volume of interconnected work.

Responsibilities

• Partner with Product Marketing, Demand Generation, the Senior Narrative Writer, the Adoption Content Marketer, and Demo Studio to identify strong source material and define content plans for priority programs.
• Create and adapt content across webinars, flagship guides and ebooks, thought-leadership blogs, solution and buyer guides, customer proof, and decision-enablement materials.
• Turn core assets into reusable modules for specific industries, lines of business, use cases, and executive, practitioner, and technical audiences.
• Develop awareness-, consideration-, and decision-stage versions of priority content while preserving the central narrative.
• Identify the strongest narrative, proof point, or value proposition in complex source material and translate it into clear, useful content.
• Collaborate with Demand Generation and channel partners to ensure content meets audience and distribution needs.
• Use audience and performance signals to improve how future content is structured, packaged, and reused.
• Establish repeatable frameworks, templates, and practices that increase the return on major content investments.
• Maintain strong editorial quality across a high volume of interconnected assets.

Benefits

• Reasonable accommodations are available to applicants with disabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed