Director Marketing Demand Generation

Lifespace Communities•Dallas, TX

1d•$158,900 - $230,500

About The Position

Lifespace Communities is seeking a Director of Marketing, Demand Generation to own outcomes across its demand-generation strategy and drive qualified pipeline, measurable revenue, and scalable growth. This high-impact leadership role combines data, strategy, and execution, with responsibility for a multimillion-dollar marketing engine and influence on executive-level strategy. The director will lead integrated acquisition and full-funnel performance marketing, manage a $5M+ media budget, and hold agency partners accountable for ROI, transparency, and execution. The role also advances AI-driven search visibility and digital innovation, including visibility across Google AI Overviews, ChatGPT, Perplexity, and emerging platforms. It leads advanced analytics and attribution, using measurement and testing to turn complex data into actionable investment and optimization decisions. Lifespace Communities is a Dallas-headquartered nonprofit senior living organization that has served older adults for over 50 years. Its mission is to create vibrant communities where older adults can live with purpose, independence, and peace of mind.

Requirements

8 to 12 years of experience in digital or growth marketing, with proven ownership of pipeline and revenue outcomes.
Experience managing annual media budgets of $5 million or more with clear ROI accountability.
Deep expertise in paid media and SEO/AEO/GEO.
Expertise in conversion rate optimization (CRO).
Expertise in multi-touch attribution and performance analytics.
Experience with Google Analytics (GA4) or Adobe Analytics.
Experience with Excel, Looker, and ETL platforms such as Funnel.io or Supermetrics.
Strong understanding of schema markup and structured data for AI search.
Experience leveraging AI tools for campaign optimization, keyword discovery, creative iteration, and performance insights.

Nice To Haves

Familiarity with AI-search visibility platforms such as Profound, Goodie, and AthenaHQ.

Responsibilities

Lead integrated acquisition strategy across paid search, paid social, organic social, SEO/AEO/GEO, programmatic, CTV/OTT, and ABM.
Drive performance against cost-per-lead, customer-acquisition-cost, pipeline, and revenue targets.
Own full-funnel performance optimization from click to conversion; test, learn, and scale effective approaches.
Manage and optimize a media budget of more than $5 million.
Hold agency partners accountable for ROI, transparency, and execution.
Make data-driven marketing investment decisions.
Improve brand visibility across Google AI Overviews, ChatGPT, Perplexity, and emerging platforms.
Build citation-ready, structured content ecosystems, including FAQs, schema, and conversational AI content.
Monitor changes in search behavior and brand visibility.
Lead Marketing Mix Modeling, Multi-Touch Attribution, and incrementality testing.
Translate complex data into clear, actionable decisions.