Director of Demand Generation & Marketing Operations

HirexHire • Lincoln, NE

5d • Hybrid

About The Position

HirexHire is a recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client’s everyday operations to understand their people's goals, gaps, and challenges. We then develop and implement processes and technologies to execute a sustainable, scalable talent plan. We partner with companies expecting or experiencing high growth who need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.

OUR CLIENT
Location: Ohio / Hybrid
Industry: Fleet Management Software/EV Infrastructure
Company Size: 20-50+
What They Do: Our client is a fast-growing SaaS company transforming how organizations manage electric and mixed-vehicle fleets. Their platform centralizes fleet operations, bringing together vehicle tracking, charging optimization, maintenance workflows, and real-time analytics into a single, easy-to-use system. Serving logistics providers, municipalities, and enterprise operators, our client enables teams to streamline operations, reduce costs, and accelerate their transition to sustainable transportation. With strong early traction and increasing market demand, they are scaling their team to support continued product innovation and go-to-market growth.

THE ROLE
The Director of Demand Generation & Marketing Operations will own our client's demand generation strategy and execution, with direct responsibility for qualified inbound leads, marketing-sourced pipeline, and revenue. This hands-on role will lead HubSpot, paid acquisition, attribution, and funnel optimization while partnering with Sales to improve conversion and drive measurable growth.

Requirements

• 5+ years of experience in B2B demand generation, growth marketing, marketing operations, or a related function, with demonstrated ownership of pipeline or revenue targets.
• Hands-on HubSpot experience, including building forms, workflows, reporting, attribution, and marketing automation without relying primarily on an agency.
• Direct experience managing paid search and LinkedIn campaigns, including budget management and optimization against performance targets.
• Proven ability to build and execute a demand generation strategy with clear goals tied to qualified leads, pipeline, and revenue.
• Strong analytical skills with the ability to interpret funnel performance, identify conversion opportunities, and make data-driven decisions.
• Experience partnering closely with Sales to improve lead quality, marketing-to-sales conversion, and marketing-sourced revenue attribution.
• Self-directed leadership style with the ability to establish priorities, bring a clear point of view, and operate effectively in a hands-on environment.

Nice To Haves

• Experience marketing to complex B2B buying groups or multiple stakeholder audiences is preferred.
• Experience with trade shows, conferences, transportation, trucking, HR, compliance, or related technology markets is a plus.

Responsibilities

• Own the strategy and execution for inbound demand generation programs designed to increase qualified form fills and marketing-sourced pipeline.
• Own and operate HubSpot, including forms, workflows, attribution reporting, and other marketing automation needs.
• Manage paid acquisition programs across paid search and LinkedIn, including budget allocation and performance against cost-per-form-fill targets.
• Build and maintain marketing-sourced revenue attribution in partnership with Sales, with clear visibility into closed-won ARR.
• Analyze the marketing funnel and improve conversion from inbound form fill through held meeting and ultimately revenue.
• Establish demand generation priorities, develop the marketing plan, and proactively identify opportunities to improve performance.
• Partner closely with Sales to align on lead quality, pipeline goals, attribution, and opportunities to improve conversion.
• Track and communicate performance against short- and long-term KPIs, including form fills, marketing-sourced ARR, and funnel conversion rates.
• Evaluate the effectiveness of campaigns, channels, and programs and use performance data to inform future investment and strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed