Director, Demand Generation
About The Position
Dispatch is redefining how the world experiences home and field service. Founded in 2013 and trusted by leading brands and service providers, we power seamless, reliable service experiences through a modern platform built for scale. Our platform gives businesses the visibility, communication, and control they need to manage every step of the service journey, from job acceptance through completion. With the acquisition of Youreka in 2023, Dispatch expanded its capabilities to include a leading Salesforce-native Smart Forms application that equips mobile workers with guided workflows, improves field execution and customer service, and scales to support complex enterprise operations. As part of Manos Software, a Valsoft operating group, Dispatch combines the focus and agility of a specialized software company with the long-term support of a global vertical SaaS organization. We're investing in our product, our customers, and our team with a focus on sustainable, profitable growth. We're now investing in a dedicated marketing function to match the strength of our product and customer base, and we're hiring our first Director of Demand Generation to build it.
Requirements
- 5–10 years of marketing experience including specific focus on demand generation and program definition
- A startup-tested operator - comfortable being hands-on and building programs with limited resources, not just directing an existing team
- A proven track record of owning a marketing function or team from an early stage
- Proven, hands-on experience managing a demand-generation/marketing function is required
- An analytical, first-principles thinker who can diagnose which channels and tactics actually drive results for a given business, rather than defaulting to a standard playbook
- A strong written communicator who can turn technical or operational product value into compelling brand and content narratives
Nice To Haves
- Experience managing a team on a sales-style comp plan - such as a BDR, SDR, or inside-sales function
- B2B SaaS experience preferred
- Experience in field service, home services, or enterprise software is a plus
Responsibilities
- Assess Dispatch's situation from first principles to determine where marketing should focus (paid acquisition, lifecycle/email, organic, and other channels)
- Own the marketing automation and CRM stack
- Generate and manage a healthy, measurable pipeline in close partnership with sales
- Identify, through testing and analysis, which segments, use cases, and messages actually convert
- Use findings to sharpen demand-gen targeting and messaging, and share findings with our Product Marketing team to inform their formal positioning work
- Build a content engine (website copy, case studies, thought leadership) that supports demand generation and conversion
- Own strategy and targets for our BDR team, working closely with the existing Lead BDR and aligning team output with the broader demand generation strategy
- Manage an existing marketing team resource and help define future role additions over time
- Diagnose marketing channel mix for Dispatch's products, prioritizing investment accordingly
- Establish the processes, reporting, and KPIs the function will run on
Benefits
- Professional development reimbursement program
- Generous medical, dental, and vision package
- Paid parental leave
- 401(k) with company match
- Company-sponsored life insurance coverage, short-term disability, and long-term disability
- Wellness and adventure fund
- Monthly personal Uber credits
- Flexible Paid Time Off (PTO)
- 9 company holidays
- Flexible work schedule
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
