Demand Generation & ABM Director
h2o.ai•New York, NY
•$150,000 - $200,000•Onsite
About The Position
H2O.ai is seeking a Demand Generation & ABM Director to own pipeline generation with a hyperfocus on account-based marketing. This senior, director-level role reports to the CMO and is based in New York City. The position starts as a team of one, with the expectation to build and lead the team over time while setting the overall strategy. The role involves driving demand through a focused set of strategic accounts rather than broad inbound efforts.
Requirements
- 8+ years driving pipeline at a B2B enterprise software company, selling large-dollar deals with long, multi-stakeholder cycles.
- Real ABM experience: built named-account programs, prioritized accounts, coordinated with sales, and measured influence.
- Fluency in the modern, signals-based ABM playbook: intent data, enrichment, scoring, and orchestration.
- Experience with Agentic, AI-driven marketing: running the function with AI, not around it.
- Hands-on experience with Clay, Claude, and similar AI tools, with demonstrable AI-driven work.
- Hands-on experience with HubSpot and Salesforce.
- Metrics-first approach and comfort being held to a pipeline number alongside senior sales counterparts.
- A builder’s mindset; willing to be hands-on and take on any task.
Nice To Haves
- Experience marketing AI, ML, data, or other technical enterprise platforms.
- Experience with regulated-industry buyers (financial services, government, healthcare).
Responsibilities
- Tier and prioritize a named list of strategic accounts, and run 1:1, 1:few, and 1:many programs against them.
- Run a modern, signals-based motion: capture intent, enrich and score accounts, and route activated accounts to sales with the context to act.
- Orchestrate the ABM stack (ZoomInfo, Clay, LinkedIn, Reachdesk) with RevOps, and partner with sales daily on accounts, plays, and pipeline.
- Own the broader demand generation program (campaigns, nurture, email, webinars, paid, events) as air cover for the account motion.
- Own the funnel and its metrics, plus lead scoring, routing, and hygiene, in HubSpot and Salesforce.
- Own and manage the demand-gen budget, with a metrics-first approach.
Benefits
- Market leader in total rewards
- Remote-friendly culture
- Flexible working environment
- Be part of a world-class team
- Career growth
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
