Director, Marketing and Demand Generation

Ascera•St. Petersburg, FL

About The Position

The Director, Marketing and Demand Generation will lead all marketing activity and revenue outcomes across two sister companies: SP6 and ASCERA. These companies operate in the cybersecurity and cyber compliance services and software domains, respectively. This role is a player/coach, leading a small team responsible for all marketing activities, including turning campaign execution into measurable pipeline, serving as the connection between marketing and sales, and sharpening the positioning of products and services.

Requirements

8+ years of B2B marketing experience at technology companies (SaaS, software, or tech services), cybersecurity firms, or cyber compliance providers, with a strong background in demand generation or growth marketing.
3+ years of leadership experience.
Proven track record of owning a marketing-sourced pipeline or revenue target, including building the annual marketing plan and managing the budget to deliver it.
Experience building marketing reporting and attribution (campaign ROI, conversion, pipeline contribution) and presenting results to executive leadership.
Experience partnering with Sales leadership on MQL/SQL definitions, lead scoring, lead handoff, and pipeline reporting.
Deep HubSpot experience (or a comparable marketing automation platform), with the ability to set strategy and stay hands-on with automation, workflows, and data management.
Player/coach mindset, with hands-on expertise in at least two of the following: SEO/AEO (including technical SEO), marketing automation and nurture programs, content marketing, or event and field marketing.

Nice To Haves

Recognized as one of North America’s top professional service partners.
The chance to be part of a winning team and a premier Splunk partner.

Responsibilities

Own a 3-person team responsible for all marketing functions, while being hands-on in select areas of expertise.
Develop smart, successful marketing strategies and tactical plans to drive revenue operations.
Own the marketing-sourced revenue plan, a committed share of the company's overall sales target.
Provide command over the business, understanding market drivers and crafting campaigns with measurable ROI.
Lead development of high-level internal presentations on marketing financial performance, market campaigns, and updates.
Monitor metrics and feedback, course correcting and optimizing as necessary.
Mentor, grow, and develop other marketing team members.
Assign and track responsibilities across all team members.
Ensure high-level performance of all marketing team members, on time and within budget.
Collaborate cross-organizationally with Sales, Services, Finance, Software Product Management, and executive leadership.
Build and own marketing reporting infrastructure, including campaign performance, ROI, attribution, conversion rates, and channel effectiveness.
Build and maintain reporting dashboards tracking lead generation metrics.
Translate data into actionable recommendations for channels and campaigns.
Establish dashboards and regular reporting cadences for leadership on pipeline contribution and marketing effectiveness.
Serve as the primary link between marketing and sales, improving lead quality, handoff, and reporting.
Deliver systems for lead distribution to sales and lead follow-up.
Refine MQL/SQL definitions in partnership with Sales and lead scoring models.
Track and report on pipeline generation and marketing's contribution to revenue.
Own SEO and AEO strategy, including technical SEO audits, on-page optimization, and content structuring.
Assist with maintaining existing websites (WordPress/Elementor), including back-end work, page creation/editing, and managing services pages.
Assist with managing and optimizing websites for search engines, including keyword research and link building.
Own advanced HubSpot usage: automation, workflows, lead segmentation, and complex nurture campaigns.
Manage email campaigns, including webinar, office hours, and blog promotion emails.
Responsible for quality checks of all content, web links, PDFs, and collateral used in email marketing.
Lead ongoing database cleanup and data hygiene efforts.
Manage marketing tech administration, including third-party vendor relationships and serving as super admin across marketing tools.
Coordinate concurrent initiatives, deadlines, and cross-functional work.
Maintain marketing calendars and campaign schedules.
Partner on positioning and messaging for ASCERA, helping sharpen audience targeting and communicate its value proposition.
Support go-to-market efforts for ASCERA-specific campaigns.
Interview technical subject matter experts and transform complex discussions into engaging, business-focused content.
Write and edit content across various formats, including blog posts, white papers, case studies, and website content.
Utilize AI tools to improve content quality and accelerate creation.
Manage LinkedIn and support broader social media efforts.
Assist with planning and execution of marketing events, including webinars and conferences.
Research, evaluate, and select industry events and conferences to attend or sponsor.
Manage event/booth logistics, budgets, timelines, and travel.
Deliver post-event reporting with a focus on measuring ROI.