Demand Generation & Marketing Content Manager

Wellfit Technologies•Irving, TX

21h•$120,000 - $130,000•Hybrid

About The Position

Wellfit is a healthcare fintech platform that helps remove financial barriers between patients, providers, employers, and payors. It enables dental and healthcare organizations to offer flexible payment, financing, and membership options while supporting access to care and practice growth. The Demand Generation & Marketing Content Manager is a hands-on individual contributor with significant ownership and strategic influence. The role owns content marketing, organic social media, integrated campaigns, website messaging, and marketing collateral, while developing a disciplined, measurable demand-generation approach that creates qualified customer interest and supports sales pipeline. The manager collaborates closely with Sales, Product, and leadership to understand customers, communicate Wellfit’s value, and connect marketing activity to commercial opportunities. The position requires independently setting strategy, prioritizing initiatives, and producing high-quality work in a lean environment. The role develops multichannel campaigns and audience-specific content, supports lead nurturing and sales enablement, improves website messaging and conversion, and promotes Wellfit at conferences and industry events. It also uses AI-enabled tools and repeatable workflows to increase marketing speed and effectiveness and reduce unnecessary reliance on external agencies. Event support is focused on marketing and does not include shipping, booth logistics, or end-to-end event operations. The position is hybrid, with three days per week onsite in Irving, Texas. The stated annual base salary is $120,000–$130,000, with bonus eligibility and benefits including medical, dental, vision, generous paid time off, and a 401(k) match.

Requirements

At least 6 years of B2B marketing experience, ideally covering content marketing, demand generation, digital campaigns, and growth marketing.
Demonstrated ownership of marketing campaigns contributing to qualified lead generation, sales opportunities, or pipeline development.
Strong writing, editing, storytelling, and content development skills.
Experience building and executing integrated multichannel marketing campaigns.
Understanding of B2B buyer journeys, audience targeting, lead nurturing, and conversion optimization.
Ability to measure marketing effectiveness through commercial outcomes, not only content production or engagement.
Experience working directly with Sales to align marketing initiatives with revenue objectives.
Strong creative instincts and ability to develop differentiated messaging for complex products or services.
Hands-on experience using AI tools to improve marketing productivity and execution.
Ability to independently manage priorities, execute campaigns, and deliver results in a lean, fast-moving environment.
Strong communication, collaboration, organization, and project management skills.
Comfort receiving feedback, adapting quickly, and continuously improving work.

Nice To Haves

Experience in healthcare, dental, fintech, payments, lending, SaaS, or B2B technology.
Experience developing demand-generation programs in a growing or scaling organization.
Familiarity with CRM platforms, marketing automation, campaign reporting, and lead attribution.
Experience managing company LinkedIn accounts, executive thought leadership, and organic social campaigns.
Working knowledge of SEO, landing pages, website content management, and digital analytics.
Experience with Canva, Adobe Creative Suite, Figma, Camtasia, or comparable design and video tools.
Experience developing product demos, video scripts, customer stories, or educational content.
Experience supporting trade show and event-related marketing campaigns.
A portfolio demonstrating creativity, content quality, and measurable campaign outcomes.

Responsibilities

Own and execute integrated B2B campaigns to build awareness, generate qualified leads, and contribute to sales pipeline.
Develop targeted marketing programs for dental practices, healthcare organizations, partners, employers, payors, and other decision-makers.
Work with Sales to understand ideal customer profiles, buyer personas, prospect challenges, and ways to improve lead quality.
Build multichannel campaigns using email, social media, landing pages, educational content, and other digital channels.
Develop lead-nurturing campaigns that move prospects toward sales engagement.
Track campaign engagement, lead conversion, lead quality, and pipeline contribution; test messaging, channels, formats, and campaigns to improve results.
Develop and execute a content strategy aligned with Wellfit’s products, audiences, and growth objectives.
Create blogs, thought leadership, product education, customer stories, emails, landing pages, presentations, and campaign content.
Translate complex healthcare, lending, payments, fintech, and SaaS concepts into clear, audience-specific messaging.
Maintain a consistent brand voice and create content for each stage of the buyer journey.
Own organic social strategy and execution across LinkedIn, Facebook, Instagram, YouTube, and other relevant platforms.
Create a consistent social publishing cadence and develop copy, graphics, video concepts, educational content, and campaign posts.
Assess social performance for opportunities to generate website traffic, inquiries, and sales conversations; support executive thought leadership and customer-facing communications.
Improve website marketing content, messaging, product descriptions, calls to action, and campaign landing pages.
Apply SEO fundamentals, metadata improvements, and content optimization to increase discoverability and improve visitor engagement and qualified inquiries.
Ensure website content clearly represents payment, financing, membership, ACH, Pinless Debit, and emerging offerings.
Partner with Sales and Product to create and maintain one-pagers, brochures, presentations, educational resources, campaign assets, and other sales collateral.
Tailor sales messaging to buyer personas, product benefits, customer pain points, and stages of the sales cycle; keep assets accurate, current, branded, and accessible.
Identify gaps in sales materials and proactively develop solutions.
Create marketing content and promotional campaigns for conferences, trade shows, and industry events.
Develop event messaging, collateral, presentations, social content, and email campaigns, including pre-event and post-event initiatives that support awareness, engagement, and sales follow-up.
Collaborate with internal stakeholders and external partners on event marketing needs; the role does not own shipping, booth logistics, or end-to-end event operations.
Use AI-enabled tools and creative technologies to improve marketing speed and effectiveness, and develop repeatable workflows for research, writing, campaign creation, creative production, and content repurposing.
Experiment with AI-enabled personalization, prospect messaging, video creation, and campaign optimization; identify opportunities to bring capabilities in-house while maintaining editorial quality and brand consistency.
Independently manage priorities and execute marketing initiatives in a lean, fast-moving environment.