Marketing Manager - Demand Generation B2B

Global Rescue•Manchester, NH

3d•Hybrid

About The Position

The Marketing Manager for Demand Generation is responsible for executing strategies that drive qualified partner leads into the pipeline. This role focuses on B2B lead generation across the partner ecosystem. In addition to overseeing demand generation campaigns, this role supports acquisition efforts by organizing webinars, developing lead nurture communications, creating partner-facing collateral, assisting with outbound initiatives and maintaining robust performance reporting. The role will also manage the Events Specialist, ensuring that trade shows and partner events contribute meaningfully to pipeline growth. This role is essential to our partner lifecycle team and reports directly to the Head of Channel Marketing.

Requirements

BA/BS degree in Marketing, Communications, Business, or related field (or equivalent experience)
3-5 years of relevant marketing experience, preferably B2B demand/lead generation focus
Experience with marketing segmentation and webinar platforms.
Strong skills in campaign reporting and analytics.
Excellent communication, organizational, and project management skill.
Ability to work flexible hours and travel as needed for the role
Attention to detail is critical, customer service is a must and a team player is key
Ability to thrive in a fast-paced environment

Nice To Haves

Experience with SharePoint, ClickDimensions or other ESPs, Dynamics or other CRM systems, Monday.com, and Adobe Creative Suite programs.
Experience running webinars and nurture drip campaigns

Responsibilities

Implement campaigns to acquire and engage new partners across digital channels in collaboration with the Digital Marketing team (paid search, display, paid social, retargeting, geotargeting, etc.).
Support lead gen initiatives through strategic partner collaborations, co-marketing opportunities and events.
Organize and execute webinars to attract, educate, and convert prospective partners.
Develop and execute lead nurture email campaigns tailored to different partner segments and stages of the funnel.
Assist in outbound lead generation efforts (list development, campaign coordination, and sales alignment).
Collaborate with design and content teams to create compelling partner acquisition collateral (presentations, one-pagers, guides, digital assets).
Ensure consistency of messaging and positioning across all lead generation and partner acquisition campaigns.
Coordinate with sales enablement teams to ensure campaign materials are effectively used in outreach.
Manage and mentor the Events Specialist, ensuring event execution aligns with partner acquisition goals.
Partner cross-functionally with marketing, sales, and operations to align campaigns with business development priorities.
Assist in onsite staffing of tradeshows and other events, as needed.
Provide support to the channel partner and marketing teams and assist with various projects as needed.
Define, track, and report on KPIs for partner lead generation (volume, quality, conversion, ROI).
Maintain dashboards and performance reports to track progress and share insights with stakeholders.
Continuously test, optimize, and refine campaigns based on performance data and market trends.