Demand Generation Marketing Manager

CallRail • Atlanta, GA

3d • Hybrid

About The Position

CallRail is looking for a Demand Generation Marketing Manager for their Agency vertical. This role is responsible for crafting and executing multi-channel campaigns to engage buyers at every stage of their journey, and tracking and reporting on the success of these campaigns. The goal is to generate inbound free trials that turn into customers, while ensuring best and scalable practices are leveraged for great results. The Demand Generation Marketing Manager will work closely with sales, content, product marketing, web marketing, marketing operations, and peers on the demand generation team to produce high impact campaigns that acquire, engage, nurture, and convert leads. A successful candidate should have proven experience in building and executing measurable and successful demand generation programs and campaigns in a B2B SaaS environment, and is comfortable with high-volume, high-velocity sales processes. The ideal candidate is a self-starter who can both design a strategic demand generation plan and then execute with precision, is an ever-curious marketer who embraces the art and science of demand generation, and is driven by results. Continuous adoption of AI technologies is essential to this role, requiring the candidate to leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks. This position is based out of the Atlanta office. Through December 2026, employees are expected to work in the office on Tuesdays and Thursdays. Beginning in January 2027, CallRail will transition to a 3 day hybrid work model, with employees working in the office on Mondays, Tuesdays, and Thursdays.

Requirements

• Bachelor’s Degree required.
• Proven B2B SaaS Experience: Demonstrated success in building and executing measurable, high-impact demand generation programs, ideally within a high-volume, self-serve, or Product-Led Growth (PLG) model.
• Experience creating marketing programs to drive demand within marketing agencies.
• Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel.
• Deep understanding and experience with lead generation, nurture tactics, buyer personas and lead scoring, and other key B2B marketing principles.
• Experience with marketing automation tools (Marketo preferred), customer relationship management tools (Salesforce preferred), and data visualization tools (Looker Studio preferred).
• Experience with managing third-party relationships with publications or agencies.
• Excellent writing skills; ability to write and edit marketing copy.
• Strategy, project management, budget management, and financial skills.
• Strong interpersonal skills; ability to influence others with and without formal authority, and build partnerships within the organization.
• Obsessed with metrics - monitor results of campaigns, reporting, and optimizing for new and better campaigns.

Responsibilities

• Design and execute full-funnel multi-channel marketing programs to generate quality free trials that result in new customers in the Agency vertical.
• Manage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to sold.
• Build and manage a calendar for demand generation programs.
• Ensure marketing tactics are used in an integrated manner across channels including email, webinars, live and virtual events, social media, review sites, influencers, digital marketing, gift marketing, and chat.
• Consistently identify and test new channels specific to the target audience.
• Obtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve results.
• Partner with Content Marketing, SEO, PR and social teams to ensure strategic and topical alignment across content creation, offers, and demand plans.
• Represent demand generation plans to a wide range of stakeholders, including sales teams and executives.
• Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements and performance.
• Align with overall company branding and awareness strategies.
• Leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.

Benefits

• Healthcare (one option covered at 100% for employees)
• Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually
• Regular company outings and events
• Hybrid work options with $500 office stipend to set up your home office
• Designated bike storage

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level